TheMoneyBastard.com Blog

Pay Per Play Audio Has Come To The Internet

2007-12-13T19:19:00.001-05:00

Pay Per Play Audio Has Come To The Internet

Pay Per Play Audio has come to the Internet. Starting in February of 2008 a major search engine will begin to provide advertiser paid audio advertisements which can be heard as you enter a web page. Each advertisement is 5 seconds in duration and only one advertisement is heard per web page. Every page can have one advertisement. The website owner is paid a commission of 25 per cent of the amount paid by the advertiser for each visitor.
Advertisements are awarded on a bid basis. Does that sound familiar? It appears that the AdWords format of Google's methods for placement of text advertising is being copied for the audio advertisements. The common feeling of parties who are familiar with this project is that the audio advertisements will be funded at the expense of network television advertising budgets. This has many implications. The first of which is what is going to happen with the amounts spent on television advertising. Will the amount spent per year remain constant or will it decline? If advertising revenue declines, how much will it decline? Will this loss of revenue for the TV Networks eventually drive them out of business? Another series of questions involve the internet. How much additional revenue will this approach provide the web owner? Will this revenue offset and any decline in text advertising? Where are the web site owners going to obtain the traffic that they need to be highly successful? We will not know the answer to some of these questions for several years. If the mean time, it will be great fun to watch and learn.
Please note that from a web site owner's point of view, this is a winning situation. The owner can apply the HTML code needed to play the advertisement to every web page in every web site that he or she owns. Because the web page owner is paid for each visitor, promoting the web site increases in importance. The more pages and the more traffic the larger are the earnings. Amounts due the web site owner are paid monthly for the previous months transactions.
This system has been tested with 65,000 advertisers and 500,000 web page bill boards presenting advertisements. The outcome of the test was to roll out the final program. The program managers need billions of web pages with the advertisements embedded in them. In order to achieve this goal, the participating web site owners receive a 5 per cent commission on every referral that they provide and from every referral that the person they recruited obtains.
Will it be as big as the text advertising market? Likely yes it will be, in time. The size of the test program indicates that there was very serious interest in developing a well working system the would be viable in extremely high volume situations. The fact that they are going live with a vary large scale entry into the market indicates that the advertisers were very pleased with the results that they obtained from the test program. The least that can be said is that it will shake things up for a while. The most that can be said is that we are at the start of a new advertising revolution. It will be very interesting to watch.

The Money Bastard

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Home Based Business Additional Fees

2007-12-03T15:22:00.001-05:00

When considering entering a Home Based Business you have to take under consideration some mayor factors, such as, costs,time,compensation plan,marketing strategies and more. However, you can't take for granted your pocket expenses. There is a catch on all Home Based Businesses. It does not matter witch you are in or considering to get in, all have additional fees. I will explain them to you so you can be prepared for the unexpected!
First, when you enter a Home Based Business you have to pay the affiliate fee and also the enrollment fee. Remember, your sponsor needs to win money for joining you to the new business but the Company itself has to have its winnings also. Many businesses have both of these fees already included in one payment but it is up to you to find out.
Second, another fee you may encounter is an additional fee for setting up your new URL. In most, it is required and recommended you have your own page because this is where you are going to direct the traffic to, YOUR PAGE! There are free pages and paid pages but the ones that most people get are the ones where you need to pay a monthly ,yearly or one time fee. This is up to you but have you gone to a store where they are giving free cameras! The ones without the flash, the automatic shooter and no batteries are the ones they are giving away. But then you realize, that for your business you need the one with battery charger, lens and even extra films! And guess what? These are the ones you need to pay for. So yes, you can get free URL's but most probably you will end up paying for one.
Then, we have the famous marketing helpers. You will find that in order to get helpful hints, you will need to pay for them. This is understandable, because each person will want to get the most profit out of their product! So you have to consider this also.
Next, when you get into the business, you need to make enrollments with different companies in order to set up your payment buttons. Some businesses include these fees but most of them don't. You see, all payment transactions are made by separate companies and they have to charge some fees as well to gain profit from their service!
Furthermore. you have the great auto responders! Yup you have to think about everything. Well not you, the business actually gives you the list or all the steps but you still need to pay.
Finally, you can add this fee as well, marketing fees! Once you have your business ready to go, How are you going to market it? Once you start, you will find that there are a lot of free marketing opportunities in the internet but remember the camera story? It will happen the same way. So if you are considering a internet business make sure you set aside an extra budget for additional fees. My intentions are not to discourage you but to help you become more comfortable with the hole process.

The Money Bastard

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How Do I Find Interested Prospects for my Marketing Business?

2007-11-25T15:22:00.001-05:00

How Do I Find Interested Prospects for my Marketing Business?

How do I find interested prospects?
A: Great question and before you can solve it you have to take a step back. You have to decide HOW you can help people. What does your product, service or opportunity do to improve peoples lives?
Now, if we for example sake say our product helps people with allergies, asthma, preventing colds from happening too often or even reverse it where you are no longer getting them. Who are we after and how can we find them? Here are some ideas:
-People who purchase wellness products currently.

-People who buy non-toxic products to clean their homes...

-People who search for wellness information on the internet.
Where and how do we then get to them?
Well, we could buy a list of vitamin buyers, non toxic cleaning product buyers and we could market on the internet offering to help people with all the ailments we mentioned above...
What's the secret here?
You MUST tightly identify HOW you can help someone, WHO they are and HOW you can get to them...
Q: How can I advertise without tons of money?
A: I know this one well because it used to be me! You have to look for the cheapest and if not FREE marketing tools...And there are tons! Here're some:
- Press releases.

- Articles.

- Joint ventures

- The telephone (not quite free BUT almost)

- List Brokers .10 per name
Then you MUST know what to do with the money you make. Make sure you re-invest back into MORE marketing to create MORE customers and teach those who want to work with you, in other words have a training conference call every week.
Learn and teach the art of prospecting, now you may say what is the definition of prospecting...
Here it is...The art & science of prospecting is to sort through your targeted audience until you find that person that is looking for your product or a better product based on their needs, not your own. In other words prospect with your intentions on helping others find what they are looking for...
Marketing can not be based on greed for sustained growth and success, but it all starts with prospecting (verbal marketing) when you are trying to build a home based business..

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Learn From the Pros - Secrets to Increasing Web Hits and Turning the Traffic Into Terrific Sales

2007-11-20T13:11:00.001-05:00

Learn From the Pros - Secrets to Increasing Web Hits and Turning the Traffic Into Terrific Sales

Every Internet Entrepreneur wants to find ways to improve their sales per hits ratio and make more profit. Of course, as easy as that sounds or as easy as folks selling the "top 10" best secrets to selling more on the Internet, the reality is that it takes trial and error and persistence. There are some very good books on the subject and a few eBooks as well. One book, that I often recommend is:

"Increasing Hits and Selling More on your Web Site" by Greg Helmstetter - 1997.
Subtitle: Proven Web Marketing Techniques that will: Increase traffic on your website and Turn your visitors into customers.
Some of the information in this book is old, and yet every time I re-read it, I pick of another great idea to help me in my websites. It is quite a complete guide, and yet in 1997, it hardly mentions Google or MSN.com, amazing how the world has changed isn't it?
This book is good for the complete novice or an experienced web designer and ecommerce expert. Either way there is a lot to be learned here. Each time I page thru the book, I learn something else. Is this the bible to making money on your website?
Certainly not, no, I would not go that far, but it is definitely one of the best books on the subject that I have ever read and I must have 10 or 12 in my personal business library on this subject. So, if you want to learn from the Pros; the secrets to increasing Web Hits and turning that traffic into sales, then this is one book you cannot do without.

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Help! I Need an Idea For Starting a Home Based Business That Makes Me Money!

2007-11-17T10:56:00.001-05:00

Help! I Need an Idea For Starting a Home Based Business That Makes Me Money!

I often get funny, panicked or inspired emails from my clients or readers at odd times of the day (or night). Fortunately for them (but unfortunately for me) I am a hopeless insomniac who lives, breathes and loves talking about marketing related challenges. So as I sat on my laptop the other night at 2am trying to decide what to do next other than get some sleep, I got the following email from someone I had never met, never spoken to, or never heard from before.
"Help! I need an idea of starting a home based business that makes me money!"
That was it. And it was signed. So I'm looking at this and thinking, how exactly do I respond to a somewhat odd and ambiguous request at a time of night when most normal folks are blissfully unconscious and counting sheep? I thought back to when I first got started online, migrating from a successful career as an offline direct response marketing consultant, the internet was FAR more uncharted territory for business opportunities. But people are people, and no matter what the medium, a good marketing mind will ALWAYS find easy ways to help people get what they want and need - and in the process, get paid very well for it.
There are so MANY ways to get started online right now and make real money, really fast. That doesn't mean it's easy, because it's not. Or enduring, because as anyone who plays this game will tell you, what worked last month might not next. But armed with a computer, a little creativity and the desire to experiment, ANYONE can get started with almost nothing and be making money in a week or less.
The easiest path? Find an affiliate product you have an affinity for. Know a lot about fishing? Find a fishing product to sell. Weight loss? Same thing. Then very simply identify your easiest sources of low cost traffic - and today, even monumentally different than even a few short years ago, the amount of FREE traffic that you can get from a diverse set of sources is tremendous. And very, very easy!
Social networking sites, peer file sharing networks and the large contingent of free content publicly available makes putting up your own video blog in an afternoon as easy as simply searching for videos tagged with your topic, cutting a little bit of code and pasting it on your site. Don't have a site? Use one of the plethoras of free ones that will let you piggyback off their virtual rack space! Squidoo, Wordpress, etc - the list is longer than we have time to list. You can literally, with a small amount of ambition and a weekend of free time become a publisher of informative, educational and entertaining information that doesn't' even have to be yours! And if you are a little bit more ambitious (and creative) the things you can do in that very same weekend would make the direct mail marketers of yesteryear (of which I was one!) literally, go green with envy.
How about Craigslist? Talk about FREE traffic! Try doing the above and start posting interesting ads to showcase your content on craigslist - use a good mixture of content, ads and affiliate programs related to your niche, and if you are making money in three days, I'll eat this article!
There really are so many great and challenging ways to get started today, from home that it would take hours to list them all - even for an utter and complete newbie. The opportunities truly are everywhere. You just need to open up and spot them, and be willing to jump right in when you do!

Are you a Guru Groupie? It's Time To carve out your OWN path!

The Money Bastard

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Know What You Are Getting Into Or It Can Cost You More In The Long Run

2007-11-10T13:38:00.001-05:00

Know What You Are Getting Into Or It Can Cost You More In The Long Run

Whether you are outsourcing a job overseas or hiring an independent contractor to work for your business, know what you are getting into - It can save you from a lot of headaches and financial burdens in the long run.
I got the idea for this article from an experience at home. It provides a good cautionary tale. So have patience while I talk about tree trimming for a minute... there's a lesson in here.
I had a giant tree in my backyard that had some big dangerously positioned limbs hanging over one of the neighbor's roof. A heavy wind or rain storm could of easily broken off one of the big limbs and caused a lot of expensive damage to the neighbors property. So I researched local tree trimmers and after getting some estimates (and interviewing them) finally hired a tree service to remove the dangerous limbs. They weren't the most expensive, nor the cheapest, their estimate was right in the middle and all their credentials and insurance checked out. The tree trimmers were very professional. The guy who was in the tree was fully dressed with safety equipment and mountain climbing gear, and the guys on the ground worked together to rig up pulley systems to control where the cut branches would fall. Everything went fine. The tree trimmers did a great job, the tree and backyard looks great. The fact that I could see these guys were professionals who knew what they were doing and took safety seriously was comforting also. I would definitely hire them again.
Here's the flip side of the story... the person who owns the rental house next to me has a giant tree in his front yard with big dangerous limbs hanging over his house. The owner was doing some light renovation to prepare the house for new tenants. He hired someone to prune his tree and trim the big limbs over his house. When I saw how the neighbor's tree trimmers were trimming the tree, my jaw fell open. There were two guys with a hand saw and a ladder trying to trim big branches off of a 50 foot tree! No safety equipment, no mountaineering gear, no chainsaw, no team on the ground, no shredder to get rid of the fallen branches, nothing! I am guessing that since they didn't have the proper tools to do their job, they probably didn't have workmens compensation or any type of liability insurance either. Aside from the safety concerns (the guy up in the tree was barefoot, topless, and had a handsaw - no safety equipment!) he obviously didn't know how to properly trim the branches. He would saw the branch halfway and then let it break off and fall to the ground! Thank heavens those guys got through the job with no one getting hurt. The tree unfortunately looks terrible. It was a beautiful tree, hopefully it won't rot and die from being chopped to pieces.
Here's what I learned... you definitely get what you pay for. When I look at the people the owner next door hired, I am guessing he went with the cheapest estimate. Since I never see the owner around I'm also guessing he doesn't have the time or interest in checking out who he's hiring. From a business stand point this is foolish in my opinion. He didn't look at the business risks: If those guys damaged his house in the process of trimming the tree, he may have had a hard time collecting insurance since these guys weren't professionals. Looking at the tree you can tell it wasn't professionally trimmed. Also, if either of those workers got injured on the job, they could of sued the owner and put a lien on his house. Finally, if the tree dies because it was trimmed improperly, then its going to cost the owner even more to have a dead 50 foot tree removed. Of course a big dead tree can also fall down in harsh weather and damage property or pedestrians on the sidewalk, translation = possibility of a lawsuit if the tree dies and isn't removed. Hopefully none of these things will happen. Observing this situation reminded me that one always needs to do a little risk assessment in any type of business situation.
The slogan "Buyer beware" is very true. I would also add that sometimes hiring the least expensive contractor or supplier can cost you more in the long run. I hope this story reminds people to do your homework and know what you are getting into, especially in business situations.

The Money Bastard

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Your Articles Make Money For Your Customers!

2007-11-07T09:07:00.001-05:00

Your Articles Make Money For Your Customers!

The best way of achieving a lucrative presence on the Internet is by writing good articles for your customers. This is also a free way of advertising your website, product, or service and is much more effective than the paid advertising services commonly available online. The more one writes higher is the quantity and quality of the traffic that visits your webpage.
The technique requires careful planning and wise management with a basic understanding of how the average potential visitor or surfer is influenced to become a customer! Reading Dale Carnegie's famous treatise on "How to Win Friends & Influence People" will no doubt take you back to the nostalgic era of those magnificent days of marketing when the discipline was young and Internet unheard of!
There are a few important features of how article writing is effective in earning a satisfying income and also keeping abreast of world happenings, gaining knowledge through wider exposure, instilling a feeling of content by literally writing "content", and sense of commitment by helping others be a kind of "partners in business" when they also make money through the articles you write for them.
Does it not sound like a balanced universe with everything moving in unison and complete harmony? You could learn a lot more about working philosophy by clicking here to imbibe what all is possible. There is nothing greater than that sublime feeling of being of assistance to your fellow beings in this world of collaboration, outsourcing, net marketing, and being independent!
What is an Article and What does it do?
Articles are the backbone of modern net marketing methods for almost any product or service. Words always have spoken volumes -- with timeless contributions from authors who are world figures in the field of literature. The global population of good article writers (quite different from copy writers!) is vast and the profession is highly competitive. South and South-East Asia has given a large number of writers to the community and their affordability varies from cheap to highly sophisticate and therefore expensive. The rule of thumb is valid here as the quality is directly proportional to the cost of article writing. Good copywriting, editing, article writing can be outsourced to freelance "craftsperson" who can mold your thoughts into living or dynamic words that will keep your "piggy bank" brimming with coins!

The Money Bastard

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Article Marketing to Drive Highly Qualified Traffic to Your Web Site or Blog

2007-11-04T01:05:00.001-04:00

Article marketing is a great way to drive highly qualified traffic to your website. Here are the 3 steps:

Step One - Write lots of great quality articles - The higher your article volume, the higher all your other numbers are going to be. This includes highly qualified visitors to your web site. Write articles that are good enough to represent you well on the internet, give the reader good information, encourage the reader to know, like and trust you, and leave them wanting more from you. Write about the what, the why, and just enough of the how to give the reader something to do and something to take action on. Which leads to
Step Two - Craft a prospect pulling resource box - Your resource box is not the place to try to convince the reader that you are an expert in your niche. If you have not convinced the reader that you are an expert in your article, it is way too late to try to do so in the resource box. And they are probably not even reading your resource box anyway. The resource box is not about you, it's all about the reader. This is where you invite the reader back to your web site or blog to sign up for more great information.
Step Three - Powerful landing pages - Alright, so you have created a great article and a prospect pulling resource box, now what? Make sure you have good information and either a way for the reader to further engage you or spend money with you, or both, on your landing pages. You want to take really good care of the readers who come to visit your world.

The Money Bastard

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Start A Business That You Cannot Fail! The Reverse Funnel System Is Totally Automated!

2007-11-01T12:28:00.001-04:00

Start A Business That You Cannot Fail! The Reverse Funnel System Is Totally Automated!

We are always trying to find ways to stay more at home, with our families, with our friend and also have the money to travel, have fun with the people we love, doing what we love. That's why each day people are looking more and more for Home-Based business opportunities that can give the income necessary for them to do all that.
There are many business opportunities available on the internet, but many of them are scams and like the majority of them, they require you to know many people interested in this kind of business, or to be very good at marketing to know where to advertise your business and have success with that.
That's why there's one system that is very new, and is already a huge success for everybody who have joined it. It's The Reverse Funnel System, that is making many people rich in a short period of time.
This system greatest feature, is that you have to do nothing for it to work, the system works for you and is totally automated. You don't have to send advertising emails, make phone calls, knock at your neighbors door or any of this. It has all the instructions step-by-step that is really simple to follow and put in action. They tell you exactly what kind of advertising you should do, how you should do and where you should put, so your business get more exposed and consequently, you get more sales!
So summarizing, what this amazing system does is, it puts the person out of the equation, it works for you 24/7, and it generates sales while you sleep, travel or do what you like the most. Because as they say: "System works... People fail..." and that's it, but in this case, you have no chance to fail because the system does all the work for you.
With the RFS (Reverse Funnel System) your sales are guaranteed, and for each and every sale you close, you earn $1000 commission, and you also earn $1000 as commission for the sales from the people you sold the product to. As you sell the product, the person you sold to become part of your team, and each sale your team close, you earn $1000 commission. That what makes this system highly profitable.
In my case, I've been using the RFS for 3 weeks and closed 17 sales, being 4 of them in my very first week! And using only free advertising. I didn't spent a cent with advertising, and still made a lot of sales.
This system is out for only a few months now, and its already the #1 home based business opportunity. If you want more details about the system visit the official website and et more in formations. You can also try to search for negative experiences with The Reverse Funnel System, you wont find any, because everyone who joins become successful.

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Four Easy Steps To Problem Solving And Creativity

2007-10-30T10:41:00.001-04:00

Four Easy Steps To Problem Solving And Creativity

Flashes of inspiration are quite common and happens in practically all aspects of human life. But unlike a mathematical proof, these are often very personal, and cannot always be reconstructed by other people. By the way, it is a good idea to put down your thoughts in writing, for 90 percent of all good ideas get lost forever if they are not immediately jotted down. Also, not every good thought can be used immediately. Sometimes, ideas or inspirations are only fragments of a whole, which first have to be polished and supplemented with additional pieces. This is something that poets, playwrights and novelists do, they jot down parts for poems, stories, settings or characters as they occur, returning to them later to be developed and become a verse, a scene or a piece of dialogue.
However, for most of us, wonderful answers don't just appear all by themselves. One of the most important prerequisites for creative work is to suspend automatic behavior and monotonous functions. The routine that says "this is the way its always been done" is the death knell for inspiration.
One of the most effective methods of creative thinking is brainstorming. Basically there are four rules to the method.
One - anything and everything can be said.
Two - the more ideas expressed, the better.
Three - No one should ridicule anyone's idea.
Four - Any adaptation, improvements or combinations to the ideas presented is encouraged. The beauty of this technique is not to find exactly the right answer since there can be many answers to the problems - but to provoke new ideas that have previously not been thought of.
The most important and most difficult rule for such a communal sharing of ideas is - no criticism. This would immediately stifle the creative process and collective thinking of the group involved in the brain-storming. New ideas presented need not be explained or even defended. They must only be taken down spontaneously and in rapid sequence then, at a later stage, they can be evaluated by the entire team to find out if they are of use or not. Do you find that you are stuck in certain situations? Do you need to face up to new ideas? Then brainstorming may be just the right creative method for you.
Here's an example to show how effective the technique can be while searching for a zip replacement for space suits, NASA designers employed a particularly open technique of idea generation. One participant would pick a word or term at random from the dictionary - for example "forest". During the brainstorming session, he imagined walking through a forest with thorns getting stuck on his clothes. For the astronauts, the result was a type of fastener which thousands of thorn-like fibres hook into one another. The material was named Velcro. Today, it is not only a household name, it is used in space, in the military, in workshops -everywhere.
You need not have a group of people in order to brainstorm. You can do it on your own. Imagine in your mind that you have a group of advisors offering the pros and cons of an idea. Remember, you need to convince yourself that the answer or solution is already lodged somewhere in your memory. Take a walk along a beach or a garden to see how nature solves its problems, they may yet offer clues to yours.

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Finding A Wholesaler That Sells Bulk

2007-10-26T08:34:00.001-04:00

Finding A Wholesaler That Sells Bulk
Using a wholesaler that sells in bulk can save you lots of money. This is how buying in large quantities can benefit you. You buy one DVD player at the price of $100.00; If you bought 100 DVD players at once, the price would be around $50.00 for each DVD player. People tend to think they have to go overseas, to buy large quantities of goods, and save money. This is the biggest myth out there. There are plenty of manufacturers or manufacturer wholesale distributors around you, probably in your state. Ninety nine percent of the time, it's a big waste of time to buy overseas. By the time 1 pallet is delivered from China to the USA; You have paid so much money for shipping, you could have paid for huge container to be shipped( the containers you can fit 2 cars into). You have to worry about customs also, it can take months for customs to inspect your goods. You will lose hundreds, if not, thousands of dollars doing business across seas.
The price is outrageous to have something, as small as, a pallet load of Sony DVD players, boated across seas. The manufacturers and manufacturer wholesale distributors are doing this job for you. The manufacturers wholesale distributors have thousands of huge containers delivered along side of your measly pallet anyway.
What about getting ripped off? If you buy from China, the same rules and laws don't apply, as they do in the USA. They can easily take your money and never send you the goods.
Here is a little insight: For two years, a friend of mine was doing business with a company in China. They sent everything he ordered every time. He was paying more for shipping, but he was still making about $20.00 or more per unit, by buying it overseas. He was so happy, telling me how much money he was making. Through the 2 year period, he bought a brand new car and a house. I kept reminding him to expand, don't put all your cookies in one basket. He just blew it off and kept doing business as usual. He ordered a bunch of playstation 2's ( I think he ordered about 172 of them). Well, 2 months later,his order never came. He called the company, and asked for the manager, which he new by name from talking on the phone so many times through 2 years. He got the run around. Everyday for 6 months he called them and tried to come to an agreement. They never agreed to anything, they kept saying they sent it, it wasn't their fault what happens after they ship it. He lost a lot of money, it almost put him out of business. He had a great two year relationship with a well known company in China. Who would of ever thought this could happen? Bottom line about buying over seas, you will lose. The money you save is not really worth it in the long run. I am not saying every company in China will rip you off. I am just saying, there is nothing stopping them. You are a measly, little, home business in the USA. You mean nothing to them.
Some more downfalls to buying in bulk is storage space. If you just bought a pallet of DVD players, you need a place to store it. Do you have a warehouse or spare garage space? You may need fire permits or other permits to store large quantities of goods.
Also, what happens if you sell 75 out 100 of the DVD players and the competition decides they will drop the prices. You either, don't sell them , or you have to sell them lower for less profit. You might lose money.
The upside is; if you bought a pallet of anything, you thought things through. You know what will fly off the shelves. You know if you buy a pallet of Playstation 3's or Xbox's you won't lose money. You will make money and you will make it fast by buying bulk quantities. There can be much success, with buying large amounts of goods at one time. If you have a place to store large amounts of anything.. If not, drop shipping may be ideal for you. It's all in knowing, "what's hot" at the time. It's very important to do research on whats selling right now. Tomorrow the same things might not be selling.
Remember, there is tons of business to do, in the USA. We don't need to go overseas.

The Money Bastard

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How To Design Your Website For Maximum Sales

2007-10-25T11:14:00.001-04:00

If you thought that designing a website is all about handing over the contract to a website designing company and looking at the final output when its ready...You are Wrong!
The underlying intention of website creation is not just to create an online presence but to create an effective online presence for promotion of the company products or services. No company would want their website to be hidden among millions of already existing ones but they would ideally like to ensure that their website is capable of attracting customers and generate revenue in the process.
The following points below would make you aware of the latest practices in website creation that would help you to develop sales oriented websites.
• Logo - The colour theme should be complementary to the logo used. The logo should not get hidden and should actually stand out.
• Overall Visual appeal - Avoid unnecessary clutter and use visuals that would be appealing to the naked eye. At the same time it should match the overall theme and the message that needs to be conveyed about the company.
• Highlight Text contents - Users would be reluctant to read long text based paragraphs. Hence, the need for simple language usage and highlighted points to reflect the main essence of the information.
• Use of Flash - This depends on the kind of website. Ideally, flash should be used to highlight certain punch lines and graphic elements that would reflect the company and its message. Flash is not too friendly for search engines that can potentially give visitors you.
• Website navigation - A smooth navigation ensures that the user has easy access to different pages on website.
• SEO Friendliness - Search Engine Optimization ensures constant traffic to the website and guarantees sustained business through the online channel. The text contents provided should be made SEO Friendly so as to facilitate website promotion at a later stage.
Following the basic above mentioned points would ensure that your website creates an impact on users and draws them to further site navigation. The companies have the option of using advanced features to improve the aesthetic appeal and filter any unnecessary congestion.

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Ways To Make Quick Money - How To Start Profiting From The Internet Fast

2007-10-24T08:04:00.001-04:00

What are some of the best ways to make quick money and the Internet? Today, many people are looking for the quick and easy ways to make money on the Internet, without having to do a lot of work and which they can simply set up on autopilot when they're finished. While everybody would like such a way that exist, unfortunately you will have to work to make money on the Internet, or anywhere else.
Keep in mind, internet marketing is not a job; it's a business. By this, I mean that you're not going to start working generate money immediately. It does take some time and effort to start generate some cash. However, the Internet offers something that no job can offer you: the ability to build up equity and eventually sell the business, or least offer you a long-term income stream.
This is what a business can offer you that a job can never do. With a job, the only way you can keep making money is if you keep working. As soon as you stop working, the money stops coming in.

However, keep in mind that there are certainly some ways to make quick money on the Internet; it just won't be overnight. One of the fastest ways is Google adsense.
Adsense is a way that Google devised where you simply put up a site about a certain topic, and they will post ads in your site automatically for you related to the content of your site. Let's say you have a site about golf: therefore, when you put the code in your site, Google automatically puts related ads about golf on your site, and you will get paid a certain amount of money every time somebody comes to your site and clicks on one of those ads.
This is definitely one of the fastest ways to start making quick money and the Internet. You can put them on a lot of different kinds of sites, but one of the best sites for ad sense is blogging. Quite simply, the search engines love blogs, because they are always updating their content, and therefore you can often times find them at the top of the search engines.
This is one of the best ways to make quick money from the Internet. Of course, this isn't the only way to start to make money, but it is certainly one of the best. Follow these tips and you'll start making money on the Internet and building a business with long term equity.

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How To Attract People To Your Social Bookmarking Site

2007-10-23T08:06:00.000-04:00

Social bookmarking is a unique method for Internet users to store, organize, share and search bookmarks of web pages. In this system, users save links to web pages that they want to remember and/or share.
The bookmarks are usually public, however depending on the service's features, they may be saved privately, shared only with limited groups of people, or be shared only inside certain networks. Social bookmarking is a unique organizational process that goes further by making public the list of sites that you frequently visit. It is also the process of organizing your "favorite" websites, such as the ones you would like to re-visit. You can also bookmark them on a special social bookmarking website.
How To Attract More People To Your Site
Here are a few things to consider whenever one is interested in attracting increased traffic from other interested social bookmarking members.
- Keep tabs on your headlines. A lot of great articles go unnoticed on social bookmarking sites because their headlines are not catchy enough. Your headline is the first, and most often the only thing users will see from your article, so if you don't make the effort to provide a catchy headline, your chances of getting to the front page are small.
- Good content works wonders. If your articles are just plain useless and offer nothing special, bookmarking them would be useless. You might cheat users once but don't count on repetitive visits. More importantly, you can get your site banned from social bookmarking sites, when you persistently post junk.
- Write short but coherent descriptions. The headline is very important in drawing attention. However, if you want to keep that attention, a meaningful description is vital. The description must be slightly provocative because this draws more attention, however do not use false facts or lies to provoke interest.
For instance, if your write "This article will reveal to you the 10 sure ways to deal with stress once and forever and live like a king from now on." visitors will hardly think that your story is true and facts-based. You also might be tempted to use a very long paragraph to describe your great masterpiece but have in mind that many users will not bother to read anything over 100-150 characters.
- Create an interesting first paragraph. This is a rule that is always true but for successful social bookmarking it is even more important. If you have successfully passed Level 1 (headlines) and Level 2 (description), don't let a rowdy first paragraph make them quickly leave your site.
- Cooperate and create ties with other social bookmarkers. A lot of stories make it to the front page not only because they are great but because they are backed up by your network of friends. If in the first hours after your submission you get at least 15 votes from your friends and supporters, it would be more likely that other users will vote for you too. For example, 50 votes can get you to the top page of Digg.
- Make it easy for others to vote and bookmark your site. It would be great when other people, not you, bookmark your site. Therefore, you must make your best to make it easier for them to do it. You can put a bookmarking button at the end of the article, so if users like your content, they can easily post it.

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Ezine Advertising - How It Can Benefit Your Business

2007-10-22T09:04:00.000-04:00

You can achieve the benefits of a conventional newsletter publisher and reap the benefits without having to cut down a forest in the process. In regards to your base of subscribers who sign up for ezines you can easily spread your marketing influence and expertise. In other words, you do not have to invest in expensive printing equipment and the process of hiring staff just to run your own newsletter publication. The major benefit of this kind of ezine advertising will result in saving a lot of time and be more cost effective.
Basically, all you need to start your own eZine are an auto responder and broadcast feature. This allows you to reach your massive subscribers who sign up for ezines whom you can regard as possible prospects. If you do not have the commitment of creating your own product for sale, then publishing your own online newsletter can be one of the best decisions you will ever make. Especially, the benefits of marketing power and influence it can offer you.
Making Money from Selling Advertising Space
If you were to do a business case study and observe the company that delivers the daily paper to your doorstep, you will come to learn that the newspaper publisher employees’ many: reporters, writers and other important staff to create the contents and deliver the papers to their readers.
In addition to the above mentioned, the publisher has to invest constantly in heavy duty machinery and printing massive amounts of newspapers on a daily basis. In order to ensure that the newspapers are delivered on time, the publisher generally assigns agents at every part of the covered territory.
So, how do they make money? It’s not certainly, not selling copies of the papers at less than a dollar. That would not even be able to even fund the operation. The answer is--- selling advertising! There are definitely lots of advertisements in the newspaper. The publisher sells advertising space in the papers to advertisers who want leverage due to the paper’s high readership. You can make money the exact same way from your newsletter by selling advertising space to prospective advertisers. If your mailing list size exceeds 1,000 (5,000 is the key) subscribers, you can start selling advertising space for $10.00 per sponsor ad.
This way you turn every issue you send out to your subscribers into potentially a profit. Virtually there is no end to the flow of advertisers. As products, services and businesses are popping up everyday in every industry so are your opportunities to cash in.

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How To Turn Pay-Per-Click Into Profit-Per-Click

2007-10-21T13:10:00.000-04:00

Pay-Per-Click (PPC) advertising is a very powerful avenue for obtaining targeted, high-quality traffic for your website. Not only can you build your customer list and increase your sales, but you can also reach new and international customers who otherwise would not be reached by your traditional advertising.
If you can properly utilize the power of PPC, then your business will reap the rewards. However, due to the competitive nature of hundreds of businesses seeking the same keywords, PPC can quickly become financially disastrous. The benefits of Pay-Per-Click can be easily turned into Profit-Per-Click, but only if you possess the right understandings and tools.
Understanding the business fundamentals of PPC
1. Evaluate your targeted customer and understand their motivations. Are your customers driven by savings? Are they seeking a premium product that is hard-to-find in the stores? What other competitor products are your targeted customers purchasing?
2. Review your competition. Who are the most successful competitors in your industry? What are the most popular items they are selling to your targeted customers? What PPC keywords are they employing? There are effective PPC management tools, such as ZamDoo.com, that specifically show you which of your competitors' keywords are ROI successes or failures, the wording of their ad campaigns, and even what times your competitors are running their PPC advertisements.
3. Research your keywords! Conducting in-depth, relevant research is critical to ensuring that you possess the accurate keywords for your target audience. For example, if you own a cosmetics website, you want to ensure that individuals who are looking for "natural make-up" click through, not businesses looking for wholesale "beauty supplies." ZamDoo can help you research specific keywords, average PPC costs across the search engines, and determine potential ROI.
4. Create a financial budget and stick to it. With PPC, the costs can escalate quickly. Make sure you create a budget that is appropriate for your finances. You can always start with a smaller budget and then increase it. ZamDoo provides you with easy-to-manage financial information that tracks all of your PPC spending and ROI. In addition, you can run free trials of your keywords through ZamDoo's Web Crawl Test.
5. Select the targeted keywords that are best for your business. With PPC, the more specific your keyword is, the higher-quality traffic you will receive. Utilizing ZamDoo can help you discover not only niche keywords, but also the ones that have the least amount of competition; therefore, you obtain targeted traffic at affordable PPC prices.
6. Be smart when you bid on PPC. PPC bidding can quickly escalate and cause you to pay unnecessarily high prices. Make sure that you understand your ROI on each keyword and how much you are willing to pay for the potential conversions. Utilizing software like ZamDoo helps you keep track of the PPC bidding levels, as well as easily find other keywords that are just as effective, but with lower PPC costs.
7. Fresh copy is key! Although you may have the best targeted keywords, your potential customer will not click through to your website unless your PPC ad is compelling. Research the ads your competitors are writing to understand how you can write better ones. In addition, it is important to run different ads, monitor their click-through-ratios and conversions, and adjust accordingly. Use ZamDoo to effectively manage the different ad copy campaigns you are utilizing to find the ones that are most successful. In addition, ZamDoo will give you the insight of the successful or not-so-successful ads your competitors are running in the same keywords.
8. Create customized landing pages for your keywords. The landing page is one of the most important factors of increasing conversions from your PPC. If your landing page is not targeted for your keyword, then your conversions will suffer. It is a great idea to test several landing pages for you keywords. ZamDoo makes it easy to manage all your landing pages for your keywords, as well as monitor which ones are the best in conversions.
9. Review your results constantly. To make the most out of your PPC campaign, it is critical to continuously evaluate the effectiveness of your keywords and landing pages for ROI. ZamDoo's powerful platform helps you easily keep track of all your campaigns and their returns, thus saving you time and money.
By implementing the nine business fundamentals of PPC, you are well on your way to creating profitable campaigns for your online business. With the help of ZamDoo, you can quickly turn Pay-Per-Click to Profit-Per-Click with their excellent management tools that save you both time and money.

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How to Write an Effective Direct Mail Copy

2007-10-20T10:08:00.000-04:00

Direct mail is not a new concept, in fact it has been around since the 1800's. But then there were far less ways to market products apart from store from advertising. Today we have so many options available such as television and radio not to mention the incredible possibilities of the internet, and direct mail is still as widely used as ever.
Many advertisers and marketers they consider direct mail as being a waste of advertising dollars. Presenting advertising from radio, television and over the internet certainly gets the message across to a vast volume of people at a small cost per person. But there really is still value in direct mail marketing. Direct mail marketing is more personal than most other advertising platforms. It may cost more per person, but there may be less stray dollars spent. Direct mail advertising may include product samples, coupons or any number of incentives that are impossible for many other marketing platforms to deliver.
Writing for direct mail has changed through the years. Once sales pages that were pages and pages long have now been refined and are now only one page, or up to three pages long. People have changed, and times have changed, people just don't have the time and read pages of advertisement out of interest. If it doesn't get to the point and make itself clear, well then it has been a waste of advertising dollars.
Please enjoy these few tips we have prepared for you for the effective writing of direct mail marketing.
• Don't overdo it with the bows and frills. A sales letter is in fact a real letter, too many pretty pictures and brochure inclusions make it far too much like an advertisement.
• This is a letter you may make it personal. Be courteous and address your reader by name. You may need to do a little more homework on your target but the results are well worth it. Consider that you are writing to a friend.
• Call attention to the key points. The key points are problems your product can solve for your readers. Feel free to underline and highlight and please use that ever effecting bullet list.
• Turn features into benefits. The reader really wants to know what it can do for them, not just what it can do.
p.s. Don't forget the "P.S. "Most reader are interested in the P.S. this is in fact the most often read part of your sales letter.
Direct mail campaigns may appear to cost a little more per person, but this is money well spent into an effective advertising campaign. Use it to your advantage and remember that this is a letter to your customer not an advertising brochure.
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Six Things You Must Do To Get The Exposure Your Video Deserves

2007-10-19T18:52:00.000-04:00

It seems that people are finally starting to wake up to the reality that video on the internet can be powerful. Whether you use video for selling your product or service, or whether you use it to promote items for sale, you're still faced with one significant problem. How do you let others know about the video you produced?
Not much has been written about video distribution. Perhaps some figure there's no need considering the wealth of video sharing services popping up all over the Internet. Well, I submit to you that video sharing sites might provide one avenue of distribution but, even those sites will not help you get the word out about your video if they are not utilized properly.
Here are a half-dozen tips and tricks you can use to maximize the exposure you receive from your video. Again, it doesn't matter whether you're promoting a product or service or whether the video itself is the product. Each of these methods, or a combination of them can work wonders in getting the recognition your video production deserves.
1) Use long-tail keywords that describe the service or product your video is promoting. You need to place these keywords in the keyword tag portion of the website the video is on and anywhere else that requests "tags" for example at YouTube.com
2) Place your main keyword in the h1 tag of the web page you have your video on and also place it in the title tag of your web page.
3) To promote your video, you can of course upload it to the video uploading services. But simply uploading it won't do you any good unless you follow Tips #1 and #2 above. Also, you'll want to make sure that the description you give your video contains the keywords you are targeting.
4) Write an article about the subject of your video and in the resource box encourage readers to watch the video you've produced about the subject. Once the article gets picked up by the search engines, the spiders will find your optimized page and video on it too.
5) Produce your video as an .exe file and upload it to software sharing sites such as Download.com. Just produce 1/2 of the video so that the viewer is forced to come to your site to see the other half.
6) Set up a free account at FreeIQ.com. They are actively looking for video content. This website is run by Brad Fallon who is a popular internet marketer and knows how to help distribute video content all over the web. Again, once you've signed up for a free account, go ahead and post 1/2 of the video forcing the viewer to go to your website to see the remaining half.
That's a half dozen useful tips you can put to use right now to get the exposure your video production deserves. Start with those and I'm certain you'll see significant traffic results.

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Best Home Based Business Ideas - Affiliate Marketing

2007-10-19T09:39:00.001-04:00

Affiliate marketing is the most versatile home business idea which allows you to work when you want and for whom you want. Maybe I should explain a little bit about affiliate marketing before you run away screaming. You are her because you are looking for the best home based business ideas; well you came to the right place. If you came here to find a get rich quick scheme then save your time and effort, there are none.
If you are like me and have been ripped of more than once then you are probably going to read this article with some scepticism, that's fine, as long as you read it. if you have been scammed then it was probably down to a data entry business or similar, you were promised a fortune but all you did was spend one.
If you are looking for the best home based business ideas, there are lots of them, in fact one of the companies I deal with has over 11,000 of them, and they don't cost a cent to work for, No! This is not a data entry or type from home job; this is pure internet marketing at its best. I make enough money each month that I and my family are comfortable, which is a very big step up the ladder from 2 years ago when I was looking for a get rich quick plan.
I can now earn anywhere from 50 - 75% commission for selling other peoples products. Here is a little spin on the affiliate marketing angle, if you created your own product you could put it in an affiliate market place and have hundreds of people selling the product for you (as long as the product was good). It doesn't take a genius to work out the mathematics of having a product which cost you very little to create which sells for $50 a time. Now 100 people want to sell your product and earn 50% from each sale so you receive $25 from each sale, if all one hundred only sell one product per month you would earn $2,500 per month. What if you had 3 or 4 products - Amazing isn't it?
This is an average month for many people who produce products, but for the people who sell the products, they don't just sell one persons item, they may sell 30 peoples products which again gives the $2,500 per month. And if they sell 60 products?
I realize all of this looks a little confusing, when I first started internet marketing I couldn't grasp the concept myself. Now, I sell many products per month for very good money. Looking for months for the best home based business ideas will only make you weary, you have to take a leap of faith and at least try affiliate marketing if you want to be successful.
You could be successful; all it takes is knowledge and understanding. If you want to rush things then you would be better of staying in your 9-5 job. If you are willing to work for the next 2 years to set up a better lifestyle then take a read through my site before you decide

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Brand Yourself & Success Will Come!

2007-10-18T07:52:00.001-04:00

The internet is growing daily with folk who are looking for ways to earn a comfortable living from their home base. However, the sad truth is many online business owners never make a profit online! Sadly, even in today's online market, many business owners have no idea how to effectively market their internet business. In addition, they don't understand the importance of "branding" their name to build a quality online presence and reputation. To welcome online success, "branding you" should be the number one online business owners' priority. When beginning an online Internet career, it is detrimental to online longevity that the online promoter cultivate a squeaky clean image. Many online business owners tarnish their name, by promoting worthless downloadable software and eBooks. It is a good idea to test-drive any eBook or software package before you decide to promote the product as an affiliate marketer. It's not an intelligent idea to promote worthless products to your opt-in list, so be careful what you endorse online. Another way you can ruin your branded name and good reputation is opportunity jumping or program hopping. To highlight this point, I will talk about only five popular online business programs that are heavily promoted online. The programs are Perfect Wealth Formula, edc Gold, Passport to Wealth, Wealth Magnet System and Roadmap to Riches. Lets go back a few months to when Passport to Wealth launched in February 2007. Since February I have seen the same top earners, jump from (1) edc Gold to (2) Passport to Wealth to (3) Perfect Wealth Formula to (4) Wealth Magnet System and now to (5) Roadmap to Riches. What a great way to earn instant cash daily! Now. I am not saying, that all these business opportunity promoters are all tarred with the same brush, but in amongst this group of business promoters are a few bad eggs, that like nothing more than to take your hard earned money and thereafter never return your emails or phone calls. The good news is it doesn't take long before the online internet community, catches onto these dirty quick cash generating tricks and unlike the offline business world, this type of underhanded home business owner can't move to another state or country, and start all over again! To profit quickly on the net, firstly brand and protect your name. Next make sure you do your research and only promote quality products. To explode your success online, in your first year, it is a good idea to find yourself a personal eCoach to educate yourself in online advertising and marketing methods. To conclude, every new internet business promoter should understand that online marketing success doesn't happen overnight; sometimes it can take 2-3 years to build a successful online presence. I believe, perseverance is the key to success, with any Internet business and online marketing endeavour.

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Making Money Online Through Ecommerce

2007-10-17T12:10:00.000-04:00

One of the best things about having your business online is that you can target millions of people instead of a small local community. This is likely the biggest reason why companies are taking their brick and mortar companies to an online home as well as why many are started online. Having a web presence is extremely important now days. However, to start a company online takes work and discipline to compete.
1: Make sure you know who your target audience is. Unless you know who you are wanting to target, you will not be very successful at having sells. When knowing your target audience, you will be better capable of marketing your website to these individuals. Even if you believe your product can be useful to several people, give yourself a starting point.
2: Make sure you make reasonable goals for your business. Many people get discouraged by putting up unrealistic promises to themselves and then throwing their hands up and leaving the internet marketplace. Internet marketing takes time and effort. If you are not willing to put some time in, you will not be very successful at it.
3: You product has to be unique enough to sell well online. There is no reason for people to buy toothpaste from you because they could simply drive right down the road and get it at a cheap cost. At the same time, your product needs to solve a solution of some sort. Is your product something you would buy? What people can use your product? If your answer the two about questions is “I do not know”, then you probably can forget selling it online.
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Your Guide to Staying Safe Online

2007-10-16T07:30:00.000-04:00

Making friends online is a popular and enjoyable activity, particularly as the internet enables users from any country to interact in a way which would not normally be possible. This article recognises the value of such an activity whilst providing some important advice for minimising your chances of being an online victim.
Staying Safe Online
Before you even think about passing on personal information to any social networking or money making sites here are a few security tips that you should actively consider, they won't protect you completely but may reduce your risk:
1. Consider setting up an separate bank account for managing online earnings and payments or creating a paypal account, (www.paypal.com). This ensures that in the unlikely event that you are the victim of an online scam your primary bank account which your wages and savings go into remains safe.
2. Before you even consider joining the site check to see if they have a online security statement avoid sites that have no information concerning how they will manage your personal data.
3. Avoid creating a user name based on your name for example joebloggs123 and opt out of options to display the city that you live in. This is because you may be more vulnerable to identity fraud, particularly if a fraudster has you name (from your user name) and the city you live in , it's very easy to check the electoral register for your address and use this information to steal your identity.
4. Never pass on personal information about yourself to another user no matter how sincere they might be as you simply don't know whether that person is who they claim to be.
5. Be careful about the types of pictures you post on any social networking forums. Whilst you might think you are showing off your good looks and having fun it is easy for other users to become fixated, I'm not saying don't post pictures of yourself, but just be careful. Try to stick to neutral pictures like, your garden, your pets, places you've visited whilst on holiday.
6. If you use a Wireless connection to access the internet ensure that your network (via your router) is secure. This is easy to do as all routers now come with encryption software that enable you set password protection so that no one else with a wireless connection can access your network. If you are unsure, contact the manufacturer of the router and ask for advice on how to set up the security element to the network. An unsecured network is as good as giving a criminal your bank details, as they can access your personal files and even use software to record the keystrokes you make revealing sensitive data such as passwords.
Face to Face Meetings
Remember that not all people using online sites are who they say they are. Some people use the internet to create the perfect image of who they would like to be and their real life persona can differ wildly from their online profile. I would urge extreme caution about meeting people face to face but having said this the internet has become an increasingly popular place to meet people and I know of friends who have started relationships after meeting people online. So if you are intent upon a face to face meeting with someone you met online please take some simple precautions:
a) Meet in a public place, where there are lots of people around, like a coffee shop or shopping mall. This way if you have any concerns about the person there are lots of people around to be able to seek help from.
b) Inform someone you trust what you intend to do and give them details of the person and where you intend to meet them. Also give tell them the site or chat room you met the person on and give them the user name details of the person you are meeting. Should anything happen the police can easily discover the identity of the individual concerned and it could save your life. Ideally ask someone to come with you and perhaps observe from close by. Alternatively arrange to call your friend /family member by a set time, ideally within 30 minutes of the meeting, and agree that if you haven't called that they will ring you. If no contact is made within that time contact should be made with the police.
c) Even in a first face to face meeting never reveal further personal information such as your address or home phone number. If you must supply a contact number on first meeting give them your mobile/cell phone number. This way if you decide not to pursue the friendship in the future or have any concerns you can always change your number.
Above all never think "It won't happen to me" By taking some simple precautions you can ensure it doesn't but being lazy or complacent could cost you your life.

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How To Monitor Your Brand Online

2007-10-15T07:27:00.000-04:00

Obviously, not every company can afford online brand monitoring services. But regardless of your company's size and budget, there are a few free ways to monitor your online reputation.
But first of all, why is online brand monitoring necessary? With the incredible growth of online social media, your customers or potential customers are relying more and more on peer reviews. What happens when a distraught customer vents about your company’s products or services? Unfortunately, a single blog post or forum thread can cause immeasurable damage to a brand. If people begin linking to this item, it can start to rank on search engine below or even above your company website. In addition, online brand monitoring will allow you to identify positive feedback, and react accordingly.
Do an Omgili Search: Search for your company or product name on Omgili.com. Omgili is a search engine that focuses exclusively on Forum threads and other customer generated content. You’ll probably be surprised to find how many people are talking about your brand.
Setup Google Alerts: Setup Google alerts for your company and product or service names. Google will email you every time it finds a blog post, press releases, or other document that contains the keyword(s) you specified. For more ideas on what to monitor, checkout 10 things you should be monitoring by Pronet Advertising.
Check Your Server Logs: Surprisingly, angry customers venting about your company will sometimes actually link to your site. By monitoring your web analytics, you’ll find abnormal sources of traffic from these sources.
Online brand monitoring is a crucial aspect of managing an online business. Forgotten by many online retailers until it's too late, your brand deserves this important attention.

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Is There an Absolute Best Way To Make Money Online?

2007-10-11T08:23:00.000-04:00

If you were to pose that question to a dozen successful online marketers today, you might end up with twelve completely different answers, each with convincing supporting evidence to make its case.
People from all backgrounds, with a range of expectations and understanding, will read that question and interpret it in various ways. Some will interpret "best way" to mean "easiest way," "cheapest way," "quickest way," or even "best product."
Those distinct perspectives will tend to alter the thrust of the question and open the door for answers that might prove to be contradictory and confusing, especially for the newcomer who is looking to earn extra money to pay the utilities, or perhaps start a college fund for the kids.
But before I get to the answer, let's first examine the question more closely. Is there an absolute best way to make money online?
Well, when you consider that everyone has different experiences, skills, motivations, objectives, areas of interest, and amounts of time to put into any money-making venture, you can be sure that these factors will have an influence on which choices will seem the most appealing.
So, for the person who loves to write and can put their thoughts on paper intelligently, article marketing might spark their interest; but that tactic might be rejected by someone who is less confident about their writing ability.
A tool will do whatever it was designed to do, but it requires the skill and experience of the craftsman to put it through its paces in order for it to work its magic. Similarly, any online money-making method or idea will deliver results according to the skill and know-how of the person implementing it.
There is no one-size-fits-all, guaranteed, money-making method that is ideal for every conceivable business model, niche, product, service or specialty, because there are simply too many variables. The only way to know for sure which method is the most effective for you, is to test several and record the results.
What you'll discover is that the absolute best way to make money online is the method that delivers the best results to help you reach your goals at the moment, and that will generally be different for different people.
If email marketing, pay-per-click, ebooks and AdSense each delivers the best results for four individual marketers, good for them! Search marketing could be the strategy that gets you the best conversions and highest number of sales. That works for you!
So, while each of the "best ways" may be different, neither is wrong or right, but simply appropriate for the person using it.
Of course you should never limit yourself to just one money-making method, regardless of the fantastic results. Instead, you should implement several methods on a continuous basis. Since different approaches will deliver different results in different timeframes, you need the combination to ensure a steady flow of Web traffic.
What works well today may be less effective tomorrow, that's why you need to hedge your bets and spread your risks among many marketing methods. Not only is it smart strategy, it also keeps you within view of the next absolute best way to make money online... whatever that may turn out to be.
Hermas Haynes has been marketing online for several years and is founder of the popular resource http://www.themoneybastard.com/?hop=yaarib where you can access more marketing ideas, tools and strategies for advancing your Web business.

Today's Media: Bigger Pie - Smaller Slices

2007-08-11T07:59:00.001-04:00

By Gaetan Giannini
I'll admit, I was still in school when he came to the door of my parents' home sometime in the late 70's. He was a rumpled looking, middle-aged salesman. He did not look like the harbinger of world changes, but he was. He was the cable TV salesman, and his mission was to persuade my father to trade in the rabbit ears antennae for a new world of entertainment choice. He succeeded.
A few years passed and we went from 30 to 50 to hundreds of TV channels, but that did not surprise me much – we had been told by the experts and our teachers that people did not read as much as they used too and that TV was dumbing down my generation. So you can imagine my surprise when as a new college student I walked into a Philadelphia bookstore that had two levels, a café, and was teaming with people. What I remember being struck the most by was the size of the magazine rack-it was immense. It held multiple hundreds of magazine on every subject under the sun. In many cases two or three on a given subject. Hmm-lots of ink and paper wasted on people that don't read.
Put the time machine in drive and move ahead a few more years. Sitting in a class in graduate school I overhear some classmates talking about email and the internet. PC's had established a foothold by now, so I had some concept of what email might be, at least on an intra-office level, but the word internet was completely foreign. That was less than twenty years ago, and now, Al Gore's little invention has touched the lives of just about everyone in the industrialized world-like it or not.
Now, while we can see some clear benefits to consumers stemming from this growth in media, there are some challenges faced by advertisers and advertising agencies. Chief among them is the question of how to best spend their advertising budget. The answer, it seems, can be found in a marketing concept that has been around for ages-targeting.
When we think of the "old media" like network TV and local newspapers, our ability to reach a certain type of consumer was fairly limited. In this case we might have some idea of who reads the sports section of the paper or watches afternoon soap operas, but not with any greater specificity. If we look at what I will call "middle media"- that is cable TV and specialized print- we find that we can target much more reliably. For example, if I sell golf clubs, I am fairly certain that The Golf Channel and Golf Magazine reach my target audience-golfers. What we now deem new media- the internet and other types of interactive media- takes targeting even further. "New media — primarily the Internet, but including cell phones, DVRs, PDAs, and on-demand video — is experiencing a 30% growth. The Internet gives advertisers better targeting and clearer purchasing moments. It gives advertisers an immediate idea of how their advertising is doing, creating a greater accountability for the advertising agency," says Andy Hall, Senior Vice President, & Creative Director of Klunk & Millan Advertising in Allentown, Pa. It's worth noting that most new media vehicles allow consumers to make a purchase without leaving the media environment, which increases the likelihood that consumers will buy.
It is also important to understand that targeting should extend beyond advertising and media and into the product or service itself. "Marketers need to better define a target audience not just for their advertising, but for their products and their brands. Very few marketers have the resources to support universal brands the way companies like Coca-Cola, Nike and Wal-Mart do. Generally, marketers have to differentiate their products and brands to reach more narrow target audiences – for example, beer that's for men (Milwaukee's Best Light), professional-grade cookware for foodies (All-Clad), and organic grocery items for upscale health-conscious eaters (Whole Foods Market)," says Michael Drabenstott of Spark a Bethlehem, Pa. based advertising and public relations firm.
"At the same time, public relations has become an essential element in order to gain credibility. There's so much selection that people do not rely solely on a company's marketing materials for information. They read magazine reviews, monitor online communities, watch television programs and ask their friends to help make sense of the choices in front of them. These third-party endorsements are more critical than ever considering the wealth of selection," Drabenstott adds.
As the sun sets on the old media the lesson in all of this is that you need to know your customer. Know them not only by the media they expose themselves to but also by the intangible factors that cause the consumer to identify with the product, entice them to buy and keep them coming back.

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Advantages of Having Signature Links in Forums

2007-08-10T08:21:00.001-04:00

The Money Bastard

There are a lot of advantages to having your website link in your forum signature. I'm not suggesting you join a forum in order to spam them with your site URL, but if you going to be using the forum anyway you might as well take advantage of the benefits of having your website advertised in the signature of your posts.
Here is a list of the advantages to having your website URL in your signature:
> Your site can get spidered and indexed faster by search engines. For a new site this is important as you want to get it off the ground as fast as possible.
> If the forum is relevant to your site you will likely see traffic from members and guests visiting your site. Even if it's not relevant you should still see some traffic.
> You will accrue backlinks to your site more quickly.
> The more posts you make and the more you contribute the more links you have pointing to your site.
> You can have multiple links to your sites allowing usually as much as four. Thats four sites being promoted at once.
> If people like your posts and consider you a valuable member of the community your site could see a vast increase in traffic for sometime.
> If you have a vast amount of posts and would rather make money from your signature. You could always sell some of the link spots for a monthly price. The more posts you have the higher the price.

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7 Ways to Make Money with Press Release Writing

2007-08-08T08:15:00.000-04:00

Writing press releases is a great way to make more money either for your business directly or as a press release and media writer. The targeted press release writing is not complicated, but there are some things you should know to make them work for you. Here 7 ways to make more money with press releases.
1. Know Your Target Well
If you are writing for a certain audience, you will use their language, their concerns, and their keywords. For instance, if you are writing an online press release and you want to attract middle class residents of Cincinnati, you will connect your press release with what concerns most of the people in that demographic.
2. Know Your Format
Press releases have a format, but there are all sorts of variations on them. Search the internet for the one that you like the best.
3. Information
Always include the who, what, where, when type information in the first paragraph of all your targeted press release writing.
4. Headlines
The headline is the most important part of your beginning--it draws the reader in. Use current news to tie in with your press release.
5. Write a Story
People like to hear stories, so if you just dump information on them with no adornment, they will gloss over it--if it ever even gets to them.
6. Style
Use the reporters' style for your targeted press release writing. This makes the reporter's job easier, and they may show their appreciation by accepting your piece.
7. Uniqueness Counts

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Alexa Traffic Rank - Improve Your Low Ranking

2007-08-04T14:27:00.001-04:00

Alexa Traffic Rank - Improve Your Low Ranking

Alexa can only determine the traffic rank for a website if they are aware of the traffic. They do this by collecting the information gathered from their toolbar. This excludes traffic received from visitors that do not use their toolbar.
They Acknowledged The Biased Ranking
Before signing up for an account on a traffic exchange website, most webmasters and other potential members will check the Alexa traffic rank. They use that number to determine if the website is receiving enough traffic to make a membership worthwhile. One webmaster was kind enough to email me about Alexa, saying they showed "no data" for my site.
I sent a support request to Alexa about my site showing no data. The site is a traffic exchange on a domain registered in 1999 and it receives a lot of traffic by default. This is the reply I received:

Thank you for contacting Alexa Internet.

We do currently show traffic data for checks4free.com. Because the site has a very low Reach (number of Alexa users who visit the site), the single-day rank might occasionally reflect NA meaning that no Alexa Toolbar users visited the site on a given day.
Thank you for your interest in Alexa.
Best Regards,
Alexa Internet Customer Service

Even though the traffic exchange is getting an average of 300 visitors a day, Alexa will not know about it unless the visitor has their toolbar installed. Now I admit that compared to Google, 300 visitors a day is low, but it does keep the site running.
Informing Alexa Of All Website Visitors
I wanted Alexa to know about "ALL" visitors my traffic exchange website was receiving, not just traffic from their toolbar users. I wanted them to know not because I support them, but because so many other users did. Users that were apparently unaware of the traffic-ranking prejudice. I accomplished this by installing the Alexa traffic rank banner on all of the pages within my website.
Free Advertising
The Alexa traffic rank banner is a free advertisment for them. Adding their banner to your site is a small price to pay for the increase in traffic rank. They offer several types of banners in different sizes, so it should be easy to one that fits your pages.
Since installing the code on January 15, 2007, the traffic rank for checks4free.com had improved by over 4.5 million within 15 days. That does not mean there was that much traffic. It means that the website had moved up the list from the number 6 million spot to approximately the 1 million spot.
You can view the Alexa traffic rank for the Checks4Free Traffic Exchange using this URL: http://www.alexa.com/data/details/traffic_details?url=checks4free.com.
Conclusion

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7 Reasons for Failing as a New Affiliate Marketer

2007-08-01T08:51:00.001-04:00

By Nancy Stetson
earn $3000/day guaranteed
When beginning marketing on the internet we are led to believe that promoting affiliate products is a quick and easy start in establishing a foothold in the very competitive internet marketing business. Our mailboxes get flooded with promises of immediate income and long term success. Needless to say not all of them are going to be the magic bullet that is advertised.
It may look easy, especially to someone who has not yet experienced the many ups and downs of any online business. I have 7 possible causes of failures in promoting other peoples' products and suggestions as how to avoid them. No one reason is going to be the downfall to affiliate success but a combination could really hurt.
1. Failure to realize that it takes work. One can't just sign up, get a referral link and post a few ads. Then the sign-ups will swarm in! Many advertisers will promise that with 5-60 minutes of work everything will be on autopilot and that's it. Obviously one has to prepare by studying the product, plan an advertising campaign that will use several methods, (more on that later) and use resources that the site owner may provide.
2. Failure to take time to get to know the product(s). Too often the affiliate will promote a product about which he knows very little. If researched carefully sometimes a product which appears to be good really isn't as cracked up as advertised. If one finds he doesn't like the product after all, he either can't really successfully promote it or if he doesn't like it maybe others don't either. Not that everyone likes a product enough to purchase it, but your percentage of sales may not be that great. And if too many customers turn out to be disastified your reputation could suffer.
3. Failure to adequately research the site, not just the product. Is the site well establised or is the owner a successful marketer? A good track record should indicate future success. It can't be said that even an expert can't fail occasionally. He may be promoting a product that just doesn't work out. Also a newcomer could come out with a new product that actually becomes a big hit. So sometimes it doesn't hurt to take a chance.
4.Does the site stress the compensation plan or the product? It's easy to look at those high commissions offered but if the product is not very good what help with it be? So beware. Is the product offered globally? If it isn't it could restrict your market.
5. Failure to estimate true advertising costs. It isn't just the classified ad that may cost you. There are other means of advertisement that can cost money or time, such as using ezines, articles, forums, your own website, etc. One can find many free ways to advertise but there are usually better results when paying. For example using traffic exchanges to help send people to your link or website can be a useful free source but upgrading to the paid versions will definitely help the number of hits you will get.
6. Failure to learn from your upline and established marketers. Many of these offer good advice on the best methods of internet marketing and promotion. A good idea is to take the most relevant advice from each of several so that you don't rely totally on one. Pick what seems to work best for you and gradually you will establish your own promotion strategy.
7. Failure to realize that you will receive many rejections before successes. This can lead to frustration and often premature withdrawal from your beginning online business. Just be sure that you organize your campaigns, keep reevaluating the results and be prepared to make changes. You will gradually begin to gain momentum. You can then work with the programs that are starting to bring you those commissions. I would also suggest that as you start to earn put some of the money back into the business.

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2007-07-30T08:06:00.001-04:00

Online Classified Advertising is prolific throughout the internet. It isn't very hard to set up a classified site but are they worth using?
Like standard paper advertising it is about finding the right classified site to advertise with. All site proclaim to have the most comprehensive readership but there are few questions you should ask before you waste any of your precious time.
1. Is the site free? If it is free are there options to promote your classified for a fee?
2. How many classifieds are currently listed in your desired category?
3. Where are the classified targeting?
4. Do the classifieds have individual counters?
5. Do you have to put banners on your site or other reciprocal links to have your classified listed?
6. Will my classified be listed in the search engines or other reciprocal classified sites?
Lets look at each question one at a time.
1. Free sites can be very good but it does depend on the readership and the promotion of the sites. Consider how you came across the site and what the ads are that are listed therein. If you think that the site may be worthwhile put your classified in and see how it goes. Some of the free sites allow for you to pay to have your listing promoted at the top of the category. Depending on your finances and how many others are listed in your category it can be worthwhile. Also check how long a paid listing lasts compared to a free listing. Even so, it would be recommended you wait until you monitor the site further with your free classified.
2. You really need to look at how many listings there are under the category you wish to put your classified in. The reason being your competition may be really hefty. If you can put your classified in a less obvious category if you find the obvious one has a huge amount of listings. For example if you have a classified on business opportunities, try placing your ad in advertising or marketing. It may seem a bit broad but you may also find a better response.
3. Some classified sites are very specific and others are very broad. Consider the site you are looking at and what the type of classified listings are. Obviously you would not list a business opportunity in a car classified site. Also consider where geographically the classified site is targeting. If you have a product or service that is only applicable in the USA don't place a classified in Australia. Whilst this seems obvious you would be surprised at how many would not consider this.
4. Individual counters on classifieds are very useful. What these count is how many times your ad has actually been opened on the classified site. If your classified is not being opened very often you should consider your headline. It is the headline that will encourage people to look at your classified in the 1st instance. If you are getting lookers but no sales 1st look at your classified content then at the statistics of your website if you can. Your website statistics will tell you who has actually gone into your site from the classified. Very useful.
5. If you find to get your classified displayed you need to add reciprocal code or banners you are not really in a classified site but a traffic or banner exchange. That is ok if you don't mind using this type of service but if it is a pure classified site you are after skip this type of site. A discussion on traffic and banner exchanges is beyond the scope of this document.
6. Classified sites that either work on a reciprocal classified site, have the classifieds indexed into the search engines or both are well worth listing with. If they are free as many are this is all the better. There is great value in this type of listing as you enhance the opportunity for sales. If the site does list with search engines and reciprocal classified sites make sure you understand any fees that are involved. Whilst we have found very few require a fee many may do.
Summing up we recommend you consider classified advertising for your online marketing. It is a smart and inexpensive way to build your business. We do not however advocate that this be your only way of advertising should you really want to increase your online business income. There are numerous options out there that will cost very little in time and money to implement and maintain.

Katherine Quirke is an Australian based business entreprenuer. She has worked in the IT industry for over 11 years and owned a number of businesses over the last 20 years. Sharing her knowledge has become a passion and she now spends much time mentoring and assisting businesses worldwide. Further information may be referenced at: http://www.yourbusinessresource.info
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2007-07-29T05:03:00.001-04:00

Building Wealth: Don't Waste Your Money on Real Estate Investment Schemes

From the desk of: The Money Bastard

You've seen the real estate guru advertisements for books, DVDs, programs, seminars, and mentoring coaches promoting no-money-down deals. Perhaps you've watched the infomercial on TV with the people telling their stories of how they made millions investing in real estate with no-money-down and cash back to the buyers.

Maybe you, like me and many others, have purchased books or expensive systems based on these no-money-down and lease-option investing schemes. Here's the rest of the story.

Perhaps you've seen an ad in your local newspaper offering a home with 100% financing from the seller or a lease option. You should know that the investor offering these types of deals makes money by purchasing the property at a discount and selling the property for an inflated price.

Lease-option real estate investors play the odds. They bet that most people won't be in a position to purchase the lease-option home in a year. So the investor seeks a hopeful tenant to make higher than average rental payments, pay more move-in cash, and make the investor's mortgage payment. Those tenants who do eventually purchase the home paid much more for the home than the investor. Many tenants never come up with a new mortgage loan to purchase the property when the time runs out. Either way, the real estate investor makes money.

First-Time Home Buyers

If you need to buy your first home to live in, these home-purchase methods may help you if you have terrible credit and can clean it up in time to finalize the purchase in a year. Just understand that you're paying too much for the property and may not make any money on appreciation. On the other hand, if you have strong credit, you can purchase a bargain house with no money down legitimately.

Tips for Beginning Real Estate Investors

Don't buy overpriced property! Avoid 100% investor-financed "deals." You will have to wait too long to make any money. Plus, the rental income most likely won't come close to making the mortgage payment for you.

Don't waste your money buying real estate guru books, DVDs, programs, seminars and mentor-coach promoting no-money-down deals. Would you buy a book on how to make a fortune on the Internet that was written in 1995?

These out-of-date, no-money down schemes, tell you to look for home sellers in distress who will let you buy their home for no-money down with the seller financing the property for you. This system worked last century. Today's home sellers know that they can get a buyer who can get their own financing.

Plus, today's home sellers know that other sellers have lost money selling with no-money down. They've heard the stories where home sellers didn't get paid and had to foreclose on a property. They've heard the stories where the investor-buyer rented the house to tenants who trashed the property. They've heard the stories where the investor-buyer collected the rent and didn't pay the home seller.

To get started building wealth in real estate today:

1. Get your credit ready for mortgage financing. (Mortgage credit differs from consumer credit.)

2. Buy right. Don't overpay for deals that sound too good to be true. These schemes are too good to be true!

3. Guard your money. Don't get yourself in over your head with high mortgages on rental properties that cause you negative cash flow and jeopardize your financial well-being. The best way to do this is to make sure you get the best mortgage rates on a bargain-priced property.

You can buy investment property for little -- or even no-money down. Get started by buying your home or a second home. Real estate investing offers you the most tried and true way to build wealth when you avoid investing schemes.

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Indirect Advertising

2007-07-28T08:31:00.001-04:00

by: Warren Contreras

Indirect Advertising

I am reasonably sure that anyone reading this article is
familiar with all the free online advertising resources such
as the all too familiar Sp-m, Classifieds, FFA pages,
Banners, Text Ads, Traffic Exchanges, Newsletters,Guaranteed
Visitors, Paid to Read, Paid to Join, Link Swaps, Pop-ups,
Other 'In-Your-Face' Ads, and the list goes on and on.

The question I would like you to consider is, when you see
this kind of stuff yourself what is your 'Frame of Mind'?

My guess is you know what's coming and your shields go up.
You pull up your waders and trudge on through, oblivious to
the thousands of messages ricochetting off your armor just
so you can collect a few more hits for your own website or
offer. With Millions of would be online marketers doing this
hour after hour and day after day, is it any wonder that the
Internet slows down to a crawl and even stops at times?

So what if you could put your message on hold for a time
when your prospects finished their 'Direct Advertising'
chores. They have returned to their curious wanderings
online, a time when they are now open to checking things
out. Instead of shoving your material in their face, they
come looking for you to see what you are doing. Maybe even
ask a few questions. Kind of like stopping off for a cold
one with the gang after work.

The online equivalent to this scene is being played out
today and every day and you can participate for free. It is
called 'Social Networking' or even more appropriately for
us, 'Business Networking' and is easily found with your
favorite search engine.

Since this can hardly be considered blatant advertising (at
least not directly) I will say the one I am most familiar
with and use myself, is the Ryze Business Network. With a
free account they allow you to create a 'Home Page' where
you can display whatever you want other members to see. I
suggest you tell about yourself instead of wasting it on
more advertising. Those that visit know that they are on a
Business Network and know you are here because you have
something for sale.

Now, think about what 'Frame of Mind' you would be in if you
dropped by a potential friends page to sign their guestbook,
looked over their 'Home Page' and decided to click a few
links trying to gain more insight into their personality.
You might even be considering an alliance or joint venture
with them. Can you see the difference?

You are no longer perceived as a 'Salesman' but a 'Fellow
Businessperson' instead. Chamber of Commerce 'Mixers' have
been an example of this approach for years and been very
successful. Now you can accomplish nearly the same thing for
your home business from your computer.

If this all sounds complicated and too hard to understand
how it could possibly work, I would suggest getting a free
account and give it a try. There is free 'Interactive' on
the job training available through sub-networks that fit
every imaginable interest, where you can ask questions and
read the answers from your peers.

There are facilities to search out those you have a common
connection with and they have already given you permission
to subtilty contact them by virtue of being a member.
Blatant advertising is prohibited so you will not be
bombarded with junk ads. It's more like receiving an
invitation that you can read privately and decide if you
want to attend.

So now it is all up to you. Continue contributing to the
degradation of Internet bandwidth with huge numbers of
attempts required (many not even reaching the target) to get
a single response, or try something new.

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Increasing Your Profits Through Other Peoples Advertising.

2007-07-27T07:41:00.001-04:00

by: The Money Bastard

How can other peoples advertising increase your online income?

One of the first questions I ask a new prospect who joins my family of
highly motivated people is:

What other programs have you been involved with, and if you are no
longer an active member, why did you leave?

The most frequent response I get is: .......... "I didn't get into the
program early enough, so too many people were promoting it."

Just think about that for a minute.

Every day we hear...... "the fortune is in the follow-up" and...." it
takes on average seven contacts before a prospect will act, or click
through to your web site".

We are told this time and time again because it's true, it's been proven
many times by people who are earning thousands of dollars each month.

So start beleiving it.

Setting up an effective autoresponder series is one of the first things I help
my own people do. It's a must if you want to succeed online!

So, let's say you just joined a new program or opportunity and you
place an add in a newsletter, but what you don't realize is that in the
last few weeks other people have placed adds in the same publication
for the same program as you.

Does this mean that your add will be less effective because the reader
has seen it several times in previous issues?

Of course not!!

The reader is now starting to get curious about this program that
people are joining, the reader is now getting more exposure to your
program from other people advetising in the newsletter, the reader
is now sitting up and taking notice.

The best part is................the reader is about to click on YOUR
refferal link because he has been exposed to the program through
other peoples advertising efforts.

So if your add cost $100 and three other people have placed the
same add for the same program but you get the clickthrough, then
you just got £400 worth of advertising for $100.

Not bad!!

This type of exposure has a similar effect as an autoresponder
series of messages, and is just one of the many reasons why
newsletter and ezine advertising has become so effective.

Just think about the times when you have responded to an add
in any of the newsletters or ezines that you subscribe to. How
many times had you seen that add before you clicked through
to the website or autoresponder for more info?

One of the biggest and continually effective businesses online has
over 8,000,000 affiliates and has been in business for over 10
years.

If over exposure killed an affiliates chances of making a significant
income in a program, then this company would have dissapeared
some time ago. They go from strength to strength year after year,
so do those affiliates who can see the big picture and dedicate
themselves.

If you needed any convincing about how you can turn other
peoples advertising into your profit, then that example alone
should make you realize that it works.

Why not use it to your advantage and start seeing your affiliate
income soar?

http://www.themoneybastard.com

How to Win the Advertising and Promotion Game

2007-07-26T10:07:00.001-04:00

by: Stone Evans
How to Win the Advertising and Promotion Game

I am certain that, as a business owner, you have often entertained the question as to how much to spend and where to spend your advertising dollars. For most small business owners, these questions can add to the headaches suffered in the course of normal everyday operations of their business.
THERE ARE NO SIMPLE ANSWERS
The how much to spend and where to spend it questions have no easy answers.
Depending on your type of business, many people suggest that the *how much* should be equal to anywhere from 4% to 10% of your gross receipts.
The quandary is that a business cannot survive without a fresh flow of incoming customers. But, a business can seldom generate a fresh stream of customers without spending money to get the word out about their business.
THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING
Have you ever paid for advertising and sat back to await the fresh flow of customers, only to find yourself sitting and sitting and then sitting some more?
Donâ

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How to Use Pay Per Click Advertising to Increase Web Site Tr

2007-07-25T10:31:00.003-04:00

by: Mark Williams

How to Use Pay Per Click Advertising to Increase Web Site Traffic!
-Mark Williams©

Have you ever imagined what it would be like to get hundreds, even thousands of targeted visitors to your web site each and everyday?

If you could increase web site traffic by a factor of 3, how much more money would you be making? I can tell you that your profits would grow exponentially!

So how do you drive those targeted, ready to buy, visitors to your site? I am going to outline the keys to winning the Pay per Click game. If you will implement these strategies, I can guarantee you that you will have more traffic to your site than you ever imagined!

So, let's get started increasing web site traffic, shall we?

PAY PER CLICK SEARCH ENGINES

This is one of the most obvious and misused traffic generating strategies on the web. If implemented properly, this can be a profitable way to get laser targeted traffic to any web site.

If you are just starting a web site, then this is where you need to start generating traffic. There are two reasons for this: the first, you will get immediate targeted traffic and secondly, paid traffic is predictable. You will be able to count on this traffic while you develop your free traffic strategies and implement them.

If you already have a site that is not doing well, then paid advertising is a great way to increase web site traffic immediately and start making sales. Our goal is to make sales profitably, and the following guidelines will help you do that.

KEYWORD RESEARCH

The key to successful paid advertising is developing a large number of highly targeted and relevant keywords. Keyword research will make or break your paid advertising campaign. There are a number of tools that can help in developing a list of keywords; I have mentioned a few below:

Overture's keyword search tool - This is a free tool that can be found at inventory.overture.com. There is NO http or www just inventory.overture.com

Wordtracker - Wordtracker costs a few dollars to use but it is a great tool.
Word Tracker

Adword Analyzer - This is my personal favorite because it provides the most information and I use it everyday.
Ad Words Analyzer

You need to develop a short list of about 100 keywords for your ad. You will eventually build this list into about 1000 but 100 is a good place to start.

SET UP YOUR ADS ON GOOGLE ADWORDS

Now that we have our keywords, you need to set up an account with Google Adwords. The reason we want to start with Google is they will produce the most traffic and we can test ads. We will discuss testing a little later, because right now I want to focus on setting up our ads.

This is NOT rocket science, just follow these easy steps:

1.Pick the countries and language that you want the ads to run in. I usually select the U.S and Canada with English as the language.
2.Now it is time to write the ad itself! With Google you are limited on space so make every word count. You will need to write a headline and two lines describing your ad.
a.Headline - This must be an attention grabber and it is critical that you include your keyword. I have also found that placing the headline in the form of a question helps with your click - through rate.
b.Description - Briefly describe what it is you are selling and explain how the reader will benefit from your product or service. You need to include your keyword in the description as well. (Some keyword phrases are awkward and trying to use them in the context of the ad is hard. Don't get frustrated by trying to make it work. If the keyword flows naturally in the ad, then use it!)
3.The next step is adding your keywords and keyword phrases. Google Adwords allows you to enter keywords 3 different ways:
a.Broad Match - A broad match will trigger your ads anytime one of your keywords is within a search. So if your keyword is "golf" and someone searches for "the best golf club" then your ad will be triggered. Broad match will deliver the least amount of targeted traffic and is not highly recommended.
b.Phrase Match - To enter your keyword as a phrase match you need to put quotations around the keyword like "golf equipment". This is a slightly more targeted way to get traffic.
c.Exact Match - Exact match keywords are the most targeted and they are entered with brackets, like [golf equipment]. The only way your ad will be triggered is by someone typing in the exact keyword you are bidding on. In our example, if someone typed in "golf equipment" then your ad will show up as a sponsored ad. This is the most effective way to get targeted traffic to your site!
4.Now it is time to test your ads! You need to write two ads for every ad campaign you have. Only make slight differences in the two ads, just change one word for example. Let the ads run for about 500 impressions and then see which one gets the highest CTR (click through rate). When you have determined which ad is the best, then change the ad slightly and run another ad to see if you can make it better. Always keep trying to produce better pulling ads, because Google Adwords will reward you for a high CTR.
5.The last step is setting your bid price for your ad campaign. I suggest a little trick that will help your conversion. Bid your keywords to get into first position and let your ads run in first position for a few hours or up to one day. Then reduce your bid price to place yourself somewhere in the top 8 ads. This will help your CTR and you will get a higher position for less money per click!

Once you have some proven ads that are pulling in the profits then start placing them on the other Pay per Click Search Engines. Always start with Google Adwords because they are the only company that will allow you to test ads.

Let's recap our list of things needed to effectively run a PPC (Pay per Click) campaign:

1.Build a good keyword list.
2.Write effective headlines and descriptions.
3.Test your ads trying for a higher and higher CTR.
4.Monitor profitability!
5.Take proven ads and expand your paid advertising to other companies.

If you will follow these simple steps, I guarantee that you will increase web site traffic and drive more targeted leads to your site than you could ever imagine. These targeted, ready to buy customers will convert your products into cash. Just remember that this is a business like any other business and tracking your ad effectiveness and profitability is vital to your internet success!

http://www.themoneybastard.com

How to Use Internet Marketing Promotion And Advertising to B

2007-07-25T10:31:00.001-04:00

by: Daegan Smith

Internet marketing promotion and advertising is crucial for your website’s success. Take time to create a buzz about your site and that will keep people coming back. Excited people are motivated people willing to spend money on your products. Advertising that promotes both your products and your website will keep them coming back for more. Web site traffic should be the focus of early Internet marketing promotion and advertising. Many effective ways exist t generate traffic for no or little cost. Even if you do not have a large marketing budget, you can operate a successful website.

In your Internet marketing promotion and advertising, create copy that will have a lasting effect. The”hurry-up and buy before offer expires” ads might generate a few motivated customers, but none that are loyal. The future success of your website depends on residual business, those that will come back again and again. Offer good useful information in your ad copy that explains how to use your product as well as the need for it.

An effective advertising program should be long lasting. Don’t just use an ad once and discard; find ways to use it multiple times. Use a similar approach in each ad and build customer familiarity with your ad as well as the product itself. Think of some successful ads like the ones for Energizer batteries, Taco Bell, and Snuggle fabric softener. Immediately their advertising comes to mind before you think of the product. Have your customers remember your Internet marketing promotion advertising in the same way. Create several different versions of your ad, change the message, color format, and font size but don’t change feature character.

Another Internet advertising tip is to never be afraid to explore new options. If you have been using just the Internet to advertise your business, think of may be trying direct mail, set up booths at fairs or business expos. The more you broaden your advertising efforts the more likely your Internet business will succeed.

http://www.themoneybastard.com

Integrating Advertising into Your Web Design

2007-07-25T10:30:00.000-04:00

by: Stephen Bucaro

Integrating Advertising into Your Web Design

If you are going to be placing ads on your website, you'll want to put some thought into how you'll integrate them. Poor integration of ads into your website will cause visitors to click away fast. Successful integration of ads into your site can be highly profitable. Before I show you where to position ads, I want to mention a few important points about ads.

1. Ratio of ads to content

How many ads should you place on your website? There is an optimum ratio of ads to content. If your website has too high a proportion of advertising relative to content, the traffic on your website will suffer and you will lose money. If your website has too low a portion of advertising relative to content, the sales on your website will suffer and you will lose money.

What is the optimum ratio of ads to content? I can't point to any studies, but I feel the optimum ratio is somewhere around 20 to 25 percent ads relative to content. Go much above that ratio and, despite more ads, the revenue from your site goes down. But, there are ways to exceed that ratio and still make more money.

Ads as a service

Advertisements can provide useful information, as well as content. In that case, the ads become content. Here's an example. Rather than post ads that pay you the highest commission, post ads that provide the best value to the visitors to your website. These are ads where the value is so good you might respond to the ad yourself. This type of ad is more of a service than an advertisement.

Another example is ads for gifts around the holidays. People expect and are not turned off by an increase in ads around the holidays. Finding gifts for everyone on your list is difficult work, and people appreciate gift ideas. Again, this type of ad is more of a service than an advertisement.

You can safely exceed the normal ratio of ads to content if you hide the ads in the content. An example of this is product "reviews". For example, computer magazines are almost 100 percent advertising posing as product reviews.

2. Repetition of ads and ad management

I have seen websites that display the exact same banner on every page. If I didn't respond to the banner on the first page, what makes them think I will repond to it on the second, third ... hundredth page?

Displaying the same banner on every page of your website is annoying to your website's visitors, and a money losing propostion for you. Keep your ads fresh. Ads are boring enough without repeating the same ad over and over. Display a variety of ads, and use an ad management system. An example of an ad management system is a banner rotator.

3. Ad type relative to response rate

I have heard claims that text ads receive the highest reponse. I'm sure these results are not related to whether the ad is text or graphics, but more likely related to the fact that text ads are usually placed in the more responsive areas of a webpage. All thing being equal, a graphic ad will always get better response than a text ad.

A graphic ad will get higher response than a text ad, and an animated graphic ad will get higher response than a static graphic ad. But animation can be taken to an extreme. Some types of animation are annoying and not only does the ad get a low response, but it also causes visitors to click away from your website.

Examples of annoying animated ads are banners that flash or jiggle or do something else that distracts the visitor so they can't read the webpage content. Those visitors that don't click away will scroll the webpage so this type of ad goes off screen while they try to read the webpage.

A secret few advertising designers know is that the graphic that will get the most attention is a picture of a human face. People are genetically predisposed to look at a human face in their view area. Try it yourself while you're browsing the web. If a webpage has a human face on it, that's the first thing you will look at.

Where to position ads on your webpage

To discuss where to place ads on a webpage, we need to divide a page into five sections as listed below.

Header

Footer

Left Margin

Right Margin

Center column

Note: There is a sixth area of the webpage which is the popup window. There are many forms of popup windows; pop-over, pop-under, delayed, and exit. The polite way to use popup windows is the self-closing popup window. Because of popup window blockers, popup windows are much less effective today, and, from my own experience, when I tried using popup windows, the page views on my website dropped by 50 percent.

The most common position to place advertising banners is in the header section of a webpage. Web users have programmed themselves to ignore banners in this position. The response rate of banners in the header section of webpages has dropped to something like .0001 percent. The Internet Advertising Bureau (IAB) has tried to overcome this problem by defining giant (what I call "battleship size") banners. I don't know of any studies that show this works.

Using banners in the head section of your webpage is a waste of processor time, but most webpages still use them. Making a sale this way is a long shot. Banners in the footer section of a webpage are even less responsive.

Actually Web users have programmed themselves to ignore all advertising on the web. However, from my own experience, you can get some response from ads in the left and right margins of a webpage. Most websites are designed with the menu in the left margin and possibly ads in the right margin. This means if the user has a low resolution display, depending upon the width of the webpage, the advertising may be off the screen.

Place your menu in the right margin and use the left margin for advertising. This places the user with a low resolution display in the positon of having to scroll to view the menu. Too bad. They should get a bigger display. Website revenue comes first.

The most responsive position to put your ads is in the center column of the webpage along with the content. As visitors are reading the article on the webpage, they come upon the ad. It's unavoidable.

If you imagine the center column of your webpage divided into three parts; top, middle, and bottom, the most responsive position for your ad will be right in the middle. As the visitors are reading the article on the webpage, they are forced to look at the ad as they continue to the lower part of the article. This might be a little annoying to the reader, but let's hope your content is worth that slight annoyance.

I would recommend placing your ad at the bottom of the center column. As visitors read the article on the webpage, they end up looking at your ad. This is almost as effective as placing the ad in the middle of the column, and a lot less annoying to the reader.

As you can see, how you integrate advertising into your webpages has a major impact on your ability to produce revenue from your website. Poor ad integration will cause visitors to click away. Proper integration can make your website highly profitable. But, ad positon is not the only determining factor, don't forget the ratio of ads to content, ad management, and ad type relative to response rate.

http://www.themoneybastard.com

How To Turn an Ezine Advertising Strategy Into Thousands

2007-07-23T08:14:00.001-04:00

by: Marc Goldman

OK, so we have all heard the clamors from people who have made money from placing ads in ezines. The process is simple enough. You have a product or service (or an affiliate program of which you are a member) and you also have a small classified ad promoting the benefits of said product or service. You pay to advertise in ezines that have a circulation comprised of the audience you wish to target.

This sounds easy enough but these days ezine advertising has become so competitive that a smart marketer needs to rethink his/her ezine advertising strategy. This is necessary in order to stand apart from the competition, reach an audience of targeted customers and continue to reap the overwhelming benefits resulting from this highly effective medium.

One of the biggest problems with traditional ezine advertising is the fact that your ad gets sandwiched in between 5-15 other ads of similar content. This naturally dramatically decreases the effectiveness of your ad.

Not to mention the fact that with so many affiliate programs in existence, competition between affiliates has escalated to new heights leading to many affiliates of the same program saturating a once responsive market through their ezine advertising campaigns.

This has lead to decreased revenues for the affiliates and public apathy for the product/service. The situation has gotten so competitive that not only once but on several occasions I have witnessed ezines publish the exact same ad for an affiliate program (with different affiliate I.D.'s) all in the very same issue. How can this possibly benefit those advertisers?

However, this is not the fault of the ezine publisher either. The main purpose of an ezine (for many but not all publishers) is to sell advertising. When someone approaches a publisher with advertising dollars, you cannot fault him/her for taking the money and running the ad. That publisher is simply making an honest buck.

But there are some ingenious methods you can employ to get your ad in front of a responsive target market by utilizing ezine advertising. For starters, if you run an affiliate program provide your affiliates with several different, tested classified ads which they can use to place in different ezines.

Remember, your affiliates are your salespeople - you want them to make as much money as possible so that you too make as much money as possible. Therefore, it is in your best interest to help them as much as you can.

If you are an affiliate, try your hand at writing some killer classified ads of your own so as to stand out from the competition. If you are not a great writer, I highly recommend picking up Robert Boduch's Great Headlines Instantly and putting the ideas within to use immediately.

Next, I strongly recommend that you shell out a little more money for a sponsor ad or a solo mailing in a newsletter that offers these services. A sponsor ad is the ad at the very top or very bottom of an ezine. Since they are closer to the top or bottom they stand apart from the other ads and so they illicit a much greater, more favorable response from subscribers.

A solo mailing is a 3-7 paragraph ad which an ezine sends to its list separate from its regular newsletter mailing. The size of these ads vary from one newsletter to another but they have proven, by far, to be the most effective, most profitable ezine ad in which an advertiser could ever invest his/her money.

These two advertising methods are the most powerful tools in an ezine advertisers arsenal. There is only one problem, how do you find out which ezines offer these advertising opportunities? Well, first you will need to find a comprehensive list of ezines and then spend some time combing through the thousands of zines to find those that meet your demographic requirements.

When that is done you are ready to further narrow the list by sifting through to find the ones that accept ads (free and paid). Finally, you need to find those that specifically offer solo and sponsorship ad opportunities and do some price shopping. Naturally, you need quite a bit of free time to complete this process. But do not despair, you do have an intelligent alternative if time is an issue for you.

The Ultimate Media Magnet has compiled all of the newsletters that offer sponsor ads and solo mailings into one efficient directory. All the ezines are sorted by category so as to make it even easier for you to immediately pull out those targeted to your market.

The Ultimate Media Magnet is by far the best solution for any marketer selling any product or service. You will instantly find targeted ezines that offer the most effective methods of reaching a hungry, paying audience.

The Ultimate Media Magnet is only one tool available to members of The Ultimate Marketers Resource (http://success.goldbar.net).

Ezine advertising has been and will continue to be one of the most cost effective and profit generating tools at the internet marketers disposal. But, like everything else on the internet, for advertising methods to remain effective they must evolve.

Think of it this way, many marketing gurus and internet millionaires of today made their fortune from unsolicited email (SPAM). However, currently this method is considered unethical and these very same marketers now utilize opt-in email, ezine marketing and autoresponders instead.

To succeed using ezine advertising, you must change with the times and use the methods that work today!

http://www.themoneybastard.com

How to Stimulate Word of Mouth Advertising with Promotional

2007-07-22T04:44:00.003-04:00

by: Cindy Carrera

If the promotional items you give out end up in the attic or shoved in the back of a desk drawer, they are probably not doing what they are supposed to be doing. However, if items you passed out to clients and customers are being seen again and again, chances are, word-of-mouth advertising is stimulating your business.

With media (radio, televisions and newspaper), messages can come and go. But, the exposure promotional items can give equals longevity. While there is no real scientific way to measure how many impressions an item can receive in its lifetime, we know that it works and ultimately gets well over its money's worth. I used to work at a radio station that passed out license plates. We had a very fun logo- and still after ten years of being on the air, they are a sought out item. We began to limit the number that were handed out at live action broadcasts, and that drew people to event after event. Everywhere you drive in our area, you are sure to see a dozen or so cars with Froggy 101 license plates on the commute. This may draw people to flip on the station to see what's playing. With the amount of impressions they get, these 'mini-billboards' sure generate more word of mouth advertising than a real billboard would, for a fraction of the cost. When concerts came to town, we'd have the country singers autograph them, and then either give them away or auction them off for charity. Those, which were often bought by business owners, are on prominent display in bars and pubs around the area. This is just one small example of how word-of-mouth advertising can explode through a small item.

Bumper stickers and static stickers are something that constantly generate word-of-mouth as well. What college doesn't sell them? Parents and alumni can also have them too! Coffee and travel mugs, and even koozies (can coolers) can all create buzz about their namesake in offices, at people's homes or at the beach. While many people use their 'free t-shirts' to sleep in, many others will wear them to the gym or out jogging. This could create locker room talk about when and how they got the shirt. At a bar, you may help someone open a beer with a keychain from an insurance company- and guess what- they need insurance.

Word-of-mouth can also even help for short-term goals, such as at a seminar. You may be passing out a really cool item, which makes you the talk of the floor. Or, maybe everyone at the county fair wants to stop by the Heavenly Touch Massage Therapy stand for a stress ball.

Plain and simple, if you use the right kind of promotional items, people will use them- and others will see them being used. "Where'd you get that?" could become a common question to the user, making them a walking, talking billboard for your own company. If a t-shirt cost you $3.79, but the person wears it to the gym once a week- think how far that little sum of money actually went!

http://www.themoneybastard.com

How To Properly Use Ezine Advertising - Part Three

2007-07-22T04:44:00.001-04:00

by: The Money Bastard

http://www.themoneybastard.com

ANALYZING EZINES

After having selected ezines to advertise your program in based on how the content of the ezines relate to what you wish to advertise, there is still another process to choosing the best ezines for your marketing dollars.

Analyzing the ezines is a rather subjective process, however. There are no hard and fast rules to follow that give you a clear indication of whether or not an ezine is worth the cost. However, there is an information gathering process that can help you to make better decisions.

AD FORMATTING

One important aspect is how ads are handled in the ezine itself. Where are the ads located in the ezine? Are they made visible by being placed directly between or at the start of the articles, or are they pushed all to the end of the ezine or published separately in an ad sheet?

How many ads are run in each issue? Are the headlines of the ads offset to attract attention, are the ads separated in some way from each other, or does the entire ad section look like one big chunk of text?

Naturally, anything the ezine publisher does to give visibility to the ads is a plus for you as an advertiser.

SUBSCRIBERS: Who Are They and Where Did They Come From?

Don't be afraid to contact the editor, publisher, or advertising agent of an ezine and ask them some questions. Find out not only how many subscribers they have, but get their opinion of what type of markets their subscribers are interested in, AND how they get their subscribers.

Some marketing practices, such as automatically subscribing people that post to an FFA or ad site, may pull a lot of subscribers for an ezine, but result in very little readers. Ads for subs programs also have mixed results. Some stick around and read the ezine, but many don't. The best subscribers are those that are completely volunteer opt in readers.

However, many ezines use multiple means of gaining subscribers and while some use not so great methods, they may also clean their lists of non-responsive subscribers regularly. That's why it is best to ask and make a judgment based on the answer you receive. This may take some practice and trial and error, but at least if you have the information you are giving yourself something to learn from. So, ask where, how, and what type of subscribers the ezine has. Ask how effectively they retain subscribers as well. That is a good indication of many subscribers are reading the ezine and viewing it as worthwhile.

FREE vs. PAID ADVERTISING

There are many ezines that do offer free ads to their subscribers. Some of these are worthwhile others are not. It really comes down to reader involvement. If people are still reading the ezine and not just subscribed to put their ad in every week, it may be worth your time. If the ezine has passed all of you're other criteria up to this point, it has to be worth a shot. At least this costs you nothing but your time.

Paid advertising at this point where you have studied, selected, and analyzed many ezines and come up with a short list is definitely going to be worth the cost.

Let's just review what you have gone through in selecting the ezines to advertise in.

1. Targeted Content that matches the product, service, or opportunity you are advertising. 2. Acceptable Potential Market based on the content of the ezine and what the ezine's editor says about his or her subscriber's interests. 3. Acceptable Ad Formatting and Placement in the Ezine. 4. Acceptable Subscriber Base as described by the way the ezine gets it's subscribers and keeps them.

Now comes the kicker, ad cost. What's a good price, and what isn't?

Well, it just depends. That's not what you wanted to hear, I know. You'd rather I provided a simple rule to go by that made all of your decisions for you. Sorry, but I don't believe that is possible. It is a big subject, however, so we'd best save it for the final installment in this series.

http://www.themoneybastard.com

How To Properly Use Ezine Advertising - Part Three

2007-07-21T03:57:00.001-04:00

by: The Money Bastard

http://www.themoneybastard.com

ANALYZING EZINES

AD FORMATTING

Naturally, anything the ezine publisher does to give visibility to the ads is a plus for you as an advertiser.

SUBSCRIBERS: Who Are They and Where Did They Come From?

FREE vs. PAID ADVERTISING

Paid advertising at this point where you have studied, selected, and analyzed many ezines and come up with a short list is definitely going to be worth the cost.

Let's just review what you have gone through in selecting the ezines to advertise in.

Now comes the kicker, ad cost. What's a good price, and what isn't?

http://www.themoneybastard.com

How To Make Pay-Per-Click Advertising Payoff

2007-07-20T08:11:00.001-04:00

www.themoneybastard.com/Affiliate_Program.html

How To Make Pay-Per-Click Payoff!

Profitability with Pay-Per-Click (PPC) advertising comes down to how well you have chosen your keywords.

Choose too generic a term and you will lose your shirt - and fast. Choose too specific a term and you'll miss out on traffic your competitors will get.

For example, let's say you offer a travel guides for sale online - here are some possible keywords with associated monthly traffic counts and top bid as of the time this article was written:

travel: #hits (1198817) top bid: $2.11/click

travel guide: #hits (30859) top bid: .75/click

Italy travel guide (516) top bid: .22/click

If you zip on over to the Overture Keyword Suggestion Tool,

http://www.inventory.overture.com/d/searchinventory/suggest ion/

you'll find well over 100 associated combinations of keyword phrases that incorporate travel - but may not even remotely related to your product.

Similarly, a search under travel guide returns many search phrases including travel guide that may not properly target your customers.

You are still better to go one step deeper and find keywords more specific to your market - and as you will notice, the cost per click becomes much more reasonable which means your return on investment for PPC advertising becomes much greater.

So, that's all great information, but how do you find those "magic" keywords and phrases that will pull well for your business?

This is where your detective skills will come in handy. A little work will pay off in spades.

TIP 1. Examine Your Web Logs

Access your web logs - either from your dedicated server or from your shared server with your virtual web host. Most web statistics packages allow you to examine search terms that brought customers to your site from large search engines.

You want to look over a few months and find patterns of search terms that pop up again and again - those are the one's you'll want to start with.

TIP 2 Use Keyword Suggestion Tools

There are various keyword suggestion tools that you can access on the internet to assist you in finding commonly searched terms -- some even list combinations that you may not have even thought of. Here are a few of them to try out...

Overture Search Term Suggestion Tool:

http://inventory.overture.com/d/searchinventory/suggestion/

Google Adwords Suggestion Tool:

http://adwords.google.com/select/main?cmd=KeywordSandbox

Wordtracker

http://www.wordtracker.com

TIP 3. Scan the Message/Discussion Boards

Look for patterns of words, phrases or questions that people use on discussion forums related to your product or service. These boards are tremendously valuable sources of intelligence given that most posts start off with a question followed by several responses.

You want to make sure the discussion boards you choose are both relevant and moderated so to ensure high quality and high volume posting. On the topic of online marketing and advertising - my hands-down favorite is found within this master marketer's site...

http://www.infoproductcreator.com/part/net.html

Find questions your product deals with and you'll find clues to high-demand keywords.

TIP 4. Search your competitors keywords

Spend some time searching down your competitors using Google, Yahoo or other search engines. You can use the toolbar extension at http://www.alexa.com to help find out sites attracting higher traffic.

For Internet Explorer users, choose the "View" and then "Source" menu options to look at the code for a particular website. Look for the Meta Tag Keywords section as well as keyword patterns in titles and sub-heads as well as through the text for clues on top performing keywords.

You can then go back to the Keyword Suggestion tools outlined in TIP#2 to test the keyword combinations you've come up with.

TIP 5. Look at leading Direct Mail, Magazine Articles and Books on your market to get hints on common "trigger" keywords that pop up again and again. Try mixing and matching some of these keywords, then throw them into the tools used in Tip#2. Before long, you will have found a few gems to try out.

TIP 6. Test IT

Keyword targeting is not an exact science. As with every other marketing technique, you need to test it. Depending on your budget and how fast you want to get results, you'll need to decide on a PPC to go with. Note: You will get far faster results with the big guys - Google Adwords and Overture, so my advice is to test using these PPC's.

You should have narrowed your keywords down to a point where you are risking .05-.80 per click rather than $2.00/click, so your exposure should be minimal.

Finally, you need to watch both the short-term and longer term impact of PPC. Shorter term, you'll notice traffic coming from PPC right away in your web logs - so you'll get a sense of click-through rates, and eventually sales in 1-2 weeks.

Longer term though, being listed in the top 3 spots on the PPC's often provides you additional exposure through special marketing arrangements each PPC has made with specific search engines.

Weeks after your initial campaign you will often start to see a significant bump in search engine activity as the result of being in the top 3 of PPC's.

Be smart in your PPC marketing.

For the vast majority of businsses who don't have unlimited funds for marketing, stay away from following the flocks - try and focus on niche keywords. That's how you can make Pay-Per-Click pay You.

www.themoneybastard.com/Affiliate_Program.html

How To Get Free Advertising By Giving Away Online Content

2007-07-19T13:38:00.001-04:00

by: Adrian Kennelly

Giving away content is a powerful way to get free advertising. For example, give other people permission to use your article on their web site or in their e-zine. The resource box at the
end of your article acts as an ad. In return, you get free advertising. It's a win/win situation for both you and the
people that need the extra content.

There are many forms of free content. It could be articles, reports, news stories, e-books, e-zines, e-mags, virtual e-mail courses, press releases, web books, etc.

You can take it a step further and make giving away content an even more powerful way to get free advertising. For example, give your free e-book to one person and allow them the rights to also give it away. Do you see what I'm leading up to? Let's say only 20 people download your e-book. Those 20 people may give away your e-book to 20 more people. That's a total of 400 people that have seen your ad in the e-book. And it just keeps multiplying!

If you keep producing free content over a long period of time it starts building up. Now, take all your free content and
create an online directory. You can use your free content directory as a web site traffic generator. You can ask people to add the directory to their web site by linking to yours.

In conclusion, giving away content gives you three powerful ways to get free advertising. You can submit free content, allow other people to give away your free content, or have people link to your web site to give away the free content. My advice is to take it one step at a time and this system will bring traffic to your web site over and over for years to come.

http://www.themoneybastard.com

How to Gain Credibility, and Save on Advertising Costs!

2007-07-18T07:36:00.001-04:00

by: Laurie Meade

How to Gain Credibility, and Save on Advertising Costs! An Ebook Review

How would you like to learn a way to become established as an expert in your field, earn some money, and get free hot information products at the same time?

I recently had the wonderful opportunity to chat with Jim Edwards. Jim is the author of the new hot selling "Turn Words Into Traffic" In one of several Bonus Reports that come with this new ebook, he details, a fast and easy way to brainstorm article topics.

This report also shows a proven way to receive many of the internet's hot selling topics for free, in a legal and ethical way.

Jim is not new to the internet marking scene. He has written or coauothered such books
as

---"Turn Words Into Traffic"
---"The Lazy Man's Guide to Online Business." by Jim & Dallas Edwards.
---"eBook Secrets Exposed: How to Make Massive Amounts of Money in Record Time With Your Own eBook (whether you wrote it or not!)," the authoritative guide to publishing and marketing ebooks on the Web.Jim Edwards and David Garfinkel
---"33 Days to Online Profits"
---"33 Days to Online Profits Video Enhanced Tutorial eBook"
---"Affiliate Link Cloaker"
---"eBook Secrets Exposed"
---"How to Write and Publish your own eBook... in as little as 7 Days"
---"One Minute Poll"
---"Selling Your Home Alone"
---"The TEN Dirty Little Secrets of Mortgage Financing"

Some of his resources are listed in the Top 10 Ezine Resources site at
http://you2cansellonline.com/ezines. Check it out. There are other great resources there as well.

The Bonus Report that I reviewed, was actually AN UNADVERTISED BONUS. He offers 7 great bonuses with his "Turn Words Into Traffic" ebook. 3 you can download immediately, and 4 more to follow later.

In my opinion, that in and of itself, says something about the type of person Jim is. It shows me that this is a person who delivers more than is expected.

This report is a quick read, however it is packed with solid, put it to good use information.

As a single WAHM, (work at home mom), I get very frustrated when I purchase an information product that is just basically an over glorified sales letter trying to get you to spend more money.

That is not the case with this ebook report.

After reading this report, I was able to take his advice to work, step by step and get moving on it. I did not need to invest any more money. This report actually showed ways I could save money, and take steps to start earning some cash without spending any on advertising.

This ebook is in pdf format, which allows it to be easily read on any computer system, Windows or Mac. It can be printed out quickly, and has clickable resource links. Jim also provides you with some email templates, that you can modify and use for your own application of his ideas.

To recieve some free information written by Jim and Dallas Edwards, and more:
Sign up for my free Ecourse-- How to Get More Traffic to Your Website

Sampling of the things you will learn:
---A simple, easy, legitimate way to get FREE traffic to Your Site!
---If you have zero budget to advertise your website then this e book was written for you!
---This Simple "Traffic Machine" works for ANYONE - no matter what product, service, or information you sell!
--- many more titles in this ecourse, too many to list.

Send a blank email to mailto:ezwords@you2cansellonline.com

So if you would you like to learn a way to become established as an expert in your field, earn some money, and get free hot information products at the same time, you should check out the resources and information available from this well established ebook author.

Autoresponder Address: mailto:gaincred@you2cansellonline.com

http://www.themoneybastard.com