1. Know Your Target Well
If you are writing for a certain audience, you will use their language, their concerns, and their keywords. For instance, if you are writing an online press release and you want to attract middle class residents of Cincinnati, you will connect your press release with what concerns most of the people in that demographic.
2. Know Your Format
Press releases have a format, but there are all sorts of variations on them. Search the internet for the one that you like the best.
3. Information
Always include the who, what, where, when type information in the first paragraph of all your targeted press release writing.
4. Headlines
The headline is the most important part of your beginning--it draws the reader in. Use current news to tie in with your press release.
5. Write a Story
People like to hear stories, so if you just dump information on them with no adornment, they will gloss over it--if it ever even gets to them.
6. Style
Use the reporters' style for your targeted press release writing. This makes the reporter's job easier, and they may show their appreciation by accepting your piece.
7. Uniqueness Counts
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