How Do I Find Interested Prospects for my Marketing Business?
How do I find interested prospects?
A: Great question and before you can solve it you have to take a step back. You have to decide HOW you can help people. What does your product, service or opportunity do to improve peoples lives?
Now, if we for example sake say our product helps people with allergies, asthma, preventing colds from happening too often or even reverse it where you are no longer getting them. Who are we after and how can we find them? Here are some ideas:
-People who purchase wellness products currently.
-People who buy non-toxic products to clean their homes...
-People who search for wellness information on the internet.
Where and how do we then get to them?
Well, we could buy a list of vitamin buyers, non toxic cleaning product buyers and we could market on the internet offering to help people with all the ailments we mentioned above...
What's the secret here?
You MUST tightly identify HOW you can help someone, WHO they are and HOW you can get to them...
Q: How can I advertise without tons of money?
A: I know this one well because it used to be me! You have to look for the cheapest and if not FREE marketing tools...And there are tons! Here're some:
- Press releases.
- Articles.
- Joint ventures
- The telephone (not quite free BUT almost)
- List Brokers .10 per name
Then you MUST know what to do with the money you make. Make sure you re-invest back into MORE marketing to create MORE customers and teach those who want to work with you, in other words have a training conference call every week.
Learn and teach the art of prospecting, now you may say what is the definition of prospecting...
Here it is...The art & science of prospecting is to sort through your targeted audience until you find that person that is looking for your product or a better product based on their needs, not your own. In other words prospect with your intentions on helping others find what they are looking for...
Marketing can not be based on greed for sustained growth and success, but it all starts with prospecting (verbal marketing) when you are trying to build a home based business..
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